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Praktiker: Rebuilding brand appeal with a new web shop window – and watching sales rise by 30 percent

When Videolux Holding acquired the Bulgarian operations of German DIY giant Praktiker, it discovered a golden opportunity for boosting online sales. Praktiker engaged IBM® Global Business Services® to enable dynamic web capabilities, based on SAP® Hybris Commerce software, fully integrated with SAP ERP business solutions.  Download the Document

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