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How Mobile is Transforming Retail: Bricks, Clicks, Tweets, and Texts Across the Omnichannel Shopping Mall (Economist Intelligence Unit)

Retailers should be developing omnichannel strategies based on devices used as well as location of research or purchase (home, store, on the go) to anticipate and address consumer wants. Online-to-offline (o2o) is becoming the norm. Consumers use mobile devices in stores, so retailers should enhance those experiences to net more purchases.  Download the Document

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