Your core driver for growth

Looking to increase revenues, build customer loyalty, and crush your growth goals? Discover SAP® Customer Identity and Access Management (SAP CIAM) solutions for B2C.

Scroll down to learn why this all-in-one identity and consent platform can lead your customer experience transformation.


Boost Revenue

What you can do

  • Accelerate time to value for your digital properties by easily designing seamless customer onboarding experiences at scale
  • Strengthen loyalty by basing your customer engagement strategy on zero-party, first-party, and other permission-based data
  • Deliver relevant engagements consistently using progressive profiling to understand customers’ evolving likes and preferences
The business impact

“Tailoring customer conversations by keeping up with and addressing buyer needs also allows firms to enjoy 48% greater YoY growth in annual revenue.”

Aberdeen Strategy & Research1


Turn Compliance into a Competitive Advantage

What you can do

  • Address regional data-privacy regulations by managing all versions of customer consent in a centralized platform
  • Earn trust by giving customers control of their personal data and communication preferences
  • Stay prepared by keeping consent records audit-ready and updated
Don’t take our word for it:

Data privacy, data governance, and risk concerns have steadily increased, resulting in heightened focus on… consent management and customer identity applications.”



Enhance Cybersecurity

What you can do

  • Choose from diverse passwordless authentication journeys to protect against digital identity risks
  • Constantly monitor for malicious activities with high-precision detection of account takeover attacks
  • Seamlessly adapt the customer experience with AI-driven, risk-based authentication
What do analysts say?

“Integrating solutions for identity and privacy… can also have the added benefit of helping to address cybersecurity risks related to digital identities (e.g., credential stuffing, account takeovers, fraud).”

Aberdeen Strategy & Research3


Scale Across the Globe

What you can do

  • Speed time to market with a solution that has a large geographical footprint, including multiple data centers around the globe
  • Decouple your identity and consent strategy and allow all your applications to scale with no limit
  • Minimize customer onboarding friction by processing and responding in milliseconds with technology built for enterprise scalability
Check out this customer use case:


“FranklinCovey adheres to global and regional data regulations as well as the varied privacy laws across multiple market units, including Australia, China, Indonesia, and the United States.”4

Learn more

Ready to strengthen customer loyalty and trust?

Test drive our SAP CIAM and SAP Enterprise Consent and Preference Management solutions.

Start the self-guided demo

1. CX Agility in Customer Data: 5 Key Building Blocks for Hyper-Personalized Interactions, Omer Minkara, Aberdeen 2021

2. IDC FutureScape: Worldwide Chief Marketing Officer 2022 Predictions, Doc # US47732122, October 2021

3. Integrating Identity and Privacy with the Digital Customer Experience: Turning Negatives into Positives, David Brink, Aberdeen 2021

4. How Does Acquiring Personal Data Securely Further Global Expansion While Earning Customers’ Trust?