SAP Customer Data Platform

Self-guided demo

SAP Customer Data Platform

Self-guided demo

Explore the SAP Customer Data Platform

Customer experience is the battleground where relationships are won or lost. You need real-time insights across all touchpoints to win on customer engagements. This requires true understanding of who your customers really are. So, where do you start?

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Customer

Customer

SAP Customer Data Platform elevates the entire customer experience, blurring the line between physical and digital spaces to help you better understand your customers and how they want to engage.

Let's take a look at how this solution unifies and respects customer data, allowing you to activate personalization.

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Customer

Head of Marketing

Head of Marketing

SAP Customer Data Platform centralizes customer data so you can better understand your customers through real-time insights and dynamic segmentation. With our solution, you can activate targeted, in-the-moment customer experiences across all touchpoints.

Let's see how Rianne on the marketing team will make this happen.

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Head of Marketing

Head of IT

Head of IT

SAP Customer Data Platform provides the agile foundation for a cohesive customer data strategy, while always respecting consumer privacy. It securely unifies customer data from all online and offline sources. It then delivers relevant customer data to the correct engagement systems in real time.

Let's see how Petra on the IT team does this.

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Head of IT

Head of Digital

Head of Digital

SAP Customer Data Platform gives you full visibility across the front and back office, so you can streamline campaigns and processes. The platform offers two views to drive personalization at every moment: a Unified Customer Profile view for marketing and a Contextual Customer Profile view for operations.

Let's see how Sara on the digital team will leverage the solution.

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Head of Digital

Take the Next Step

Contact us for further information on SAP Customer Data Platform or to schedule an individualized demo.

Sources

  • 1 Laura Starita. 3 Key Findings From the 2019 Gartner Customer Experience Management Survey. January 11, 2020.
  • 2 CDP Institute. Best Practices in Building a Unified Customer Database.
  • 3 Tim Walters. Data Privacy Goes Mainstream (report commissioned by SAP).
  • 4 451 Research LLC, a division of S&P Global Market Intelligence. Global Unified Commerce Forecast 2019.