SAP Customer Data Platform
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Customer experience is the battleground where relationships are won or lost. You need real-time insights across all touchpoints to win on customer engagements. This requires true understanding of who your customers really are. So, where do you start?
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- 1 Laura Starita. 3 Key Findings From the 2019 Gartner Customer Experience Management Survey. January 11, 2020.
- 2 CDP Institute. Best Practices in Building a Unified Customer Database.
- 3 Tim Walters. Data Privacy Goes Mainstream (report commissioned by SAP).
- 4 451 Research LLC, a division of S&P Global Market Intelligence. Global Unified Commerce Forecast 2019.