Industry Cloud

Industry Cloud Program Highlights

Reinventing Sales and Marketing for the Consumer Products Industry

Last year, SAP announced a new strategic pillar that is all about differentiating capabilities extending the core offerings: industry cloud. To turn this new pillar into reality, a program has been set up to accelerate delivery across all industries. While existing strategic partnerships and a rapidly growing ecosystem span across all industries, we also significantly increased our own investments in the development of industry cloud solutions.

Our front-runner industries include automotive, industrial machinery and components, retail, and consumer products, as well as Industry 4.0 as a cross-industry topic that addresses all manufacturing industries. Each industry has services ready for consumption today, with more than 10 new ones announced for release this year in the front-runner industries alone.

For example, SAP is reinventing sales and marketing for the consumer products industry with our cloud-native offerings for revenue growth management and outlet management.

From the start, SAP heard our voice and allowed us to influence the direction of the tool. We had real users engaged, and it was a fantastic experience. We can see the value it will add to our organization.

Manny Ki, Director/IT, Maple Leaf Foods

The first solution revenue growth management, the SAP Intelligent Trade Claims Management solution, is already available. It offers artificial intelligence (AI)-based matching and settlement of trade claims to promotions.

In the second half of 2021, we are expecting to launch the beta versions of a revenue growth optimization solution and an outlet management and execution solution, which we are co-innovating with several leading consumer product goods companies.

Our revenue growth optimization offering is designed to help consumer product companies drive profitable revenue growth across brick-and-mortar stores and e-commerce. Unlike other solutions, our offering not only builds on past account plans but also provides holistic plan optimization and re-optimization that uses artificial intelligence. With more than two-thirds of the trade promotions that happen each year in the United States do not break even, our solution aims to help sales teams to put trade spend to better use. (Source)

The outlet management and execution offering is planned to be a one-stop retail execution solution enabling virtual visits for Consumer Products businesses. It provides intelligent activity recommendations to field representatives across execution channels, such as supermarkets, retail chains and pop-up shops. Key account managers collaborate with internal field reps, third party merchandisers, retailers and store shoppers to perform activities on their behalf. Visits can be accomplished through crowdsourcing tasks such as checking on-shelf compliance by regular store shoppers, or by insourcing activities to store associates such as planogram compliance. By using intelligent cameras and sensors as Amazon Go does, more and more store visits can be executed from a desk.

The consumer products industry is undergoing a massive transformation, with the increasing focus on direct-to-consumer and omnichannel commerce, the rise of nontraditional players and platform aggregators, and the influx of machine learning and advanced analytics. With industry cloud for the consumer products industry, we help companies future-proof revenue ambitions and protect their bottom line.