Shift to online spending
Across the five countries surveyed, the online spending share increased from 38% in Jan-Mar 2020 to 45% in Jun-Aug
Key findings All countries
- Millennials dominate online spending but it is Baby Boomers surveyed who demonstrated the biggest shift online since the start of the pandemic.
- Online spending as a share of total spending increased the most for food delivery and footwear, clothing and accessories from January-March to June-August 2020.
- The ability to shop anywhere at any time is the number-one reason why respondents across all cohorts like shopping online.
- Access to deals and discounts is an important feature of in-store shopping for the older generation whereas the younger cohorts believe that online channels offer better deals and discounts.