Are you a best-run midsize company?

IDC conducted a survey of nearly 2,000 midsize companies worldwide to identify the key factors that characterize a best-run, digitally engaged organization.*

Based on the respondents’ results in four key areas (revenue growth, profit growth, customer satisfaction, and employee productivity), four segments emerged: Laggards, Survivors, Strivers, and Best-Run Companies.

Answer a few short questions to find out how your company rates!

Let’s Get Started
* Source: “Becoming a Best-Run Midsize Company: How Growing Companies Benefit from Intelligent Capabilities,” IDC, sponsored by SAP, 2019.
Which functions are the primary sponsors for digital transformation (DX)
initiatives for your business?
Select the two primary drivers
DX-specific organization
Engineering
Finance
HR
Central IT
Operations
Line of business or division
Marketing
Product management
Sales
Senior management or executive team
Other
Which functions are the primary sponsors for digital transformation (DX)
initiatives for your business?
That’s great. The research showed that, in best-run companies, the executive team and central IT drive transformation efforts.
This helps ensure coordination, support, and commitment.
According to the research, in best-run companies, the executive team and central IT drive transformation efforts rather than
individual lines of business. This helps ensure coordination, support, and commitment.
Best-Run Companies
Strivers
Survivors
Laggards
Central IT
41.0
47.4
34.3
23.4
Senior management or executive team
38.1
34.9
29.9
33.8
Digital transformation organization
17.7
14.7
12.0
12.1
Sales
26.1
27.5
26.1
34.3
Finance
22.9
27.5
28.9
35.0
Marketing
18.7
28.4
33.7
36.8
Which advanced technologies
does your company use?
Select all that apply
Chatbots or digital assistants
Internet of Things
Big Data
Artificial intelligence or machine learning
None
Which advanced technologies
does your company use?
It’s good that you are taking advantage of new technologies. The research showed that best-run companies are much more likely to
leverage these to embed intelligence into their operations.
According to the research, best-run companies are taking advantage of a wide range of advanced technologies.
Without modern technology, best-run status will remain elusive.
Best-Run Companies
Strivers
Survivors
Laggards
Chatbots or digital assistants
60.2
36.8
26.3
14.9
Artificial intelligence or machine learning
64.7
33.4
19.3
11.7
Internet of Things
71.3
52.7
33.1
21.1
Big Data
75.6
55.5
27.9
19.4
How well does your company use innovation to meet your
organizational strategy and objectives?
Select one
Very poorly
Poorly
Moderately well
Well
Very well
How well does your company use innovation to meet your
organizational strategy and objectives?
Well done. As you might imagine, best-run companies are focused on innovation and promote it in a variety of ways.
A focus on innovation is a key to remaining competitive. According to the research, best-run companies are focused on
innovation and promote it in a variety of ways.
Best-Run
5 10 15 23 28 35 41 43 47 50 53 58 62 65 69 71
73.9%
Strivers
5 6 8 10 11 12 13 14 15 16 17
18.2%
Survivors
5 0 1 2 3
4.2%
Laggards
5 0.1 0.2 0.3 0.4
0.5%
Please rate your agreement with this statement: we are working to eliminate data
silos and share information across the company.
Select one
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
Please rate your agreement with this statement: we are working to eliminate data
silos and share information across the company.
Excellent. Best-run companies consider eliminating data silos a priority for company-wide insight and better decision-making.
Sharing information and avoiding silos are important for company-wide insight and better decision-making.
Best-Run Companies
Strivers
Survivors
Laggards
Working to reduce silos and share information
across the company
46.0
27.0
32.8
0
To what extent do you believe the people across your company have a common, agreed upon understanding of key performance indicators for the health of your business?
Select one
Not at all
Very little
Moderately
Significantly
To a great extent
To what extent do you believe the people across your company have a common, agreed upon understanding of key performance indicators for the health of your business?
Super. The vast majority of best-run companies consider this a priority and chose “significantly” or “to a great extent.”
They are using technology to promote communication and collaboration.
Having common KPIs is important. The vast majority of best-run companies chose “significantly” or “to a great extent.”
They are using technology to promote communication and collaboration.
Best-Run
5 10 15 23 28 35 41 43 47 50 53 68 72 81 86 91
96.8%
Strivers
5 10 15 23 28 35 41 43 47 50 53 58 62 65 69 71
74.5%
Survivors
5 10 12 13 14 15 18 21 24 26 28
29.2%
Laggards
5 1 3 5 6
8.5%

Thank you for participating in this quiz. We hope you gained some interesting insights for your business.

Your overall responses were most similar to survey respondents from companies that IDC rated as “Best-Run Companies.”

Best-run companies are embracing digital transformation faster than their peers across a wide variety of technologies. Their primary business priority is to improve customer experiences. They are more focused on improving business agility, introducing new business models, and responding to competitive threats than companies in other categories. DX sponsors in best-run companies tend to be the C-level executive team and the central IT organization. These companies have ubiquitous, shared KPIs across the organization.

For more insights and best practices, we invite you to read the IDC InfoBrief “Becoming a Best-Run Midsize Company: How Growing Companies Benefit from Intelligent Capabilities,” sponsored by SAP.

Thank you for participating in this quiz. We hope you gained some interesting insights for your business.

Your overall responses were most similar to survey respondents from companies that IDC rated as “Striver” companies.

Strivers have a broad adoption of digital transformation technologies, although not as ubiquitously as best-run companies. Their primary business priorities are increasing revenue and improving customer experiences. They are much more focused on lowering costs and attracting new customers than best-run companies. Their primary DX sponsor is the central IT organization. Shared KPIs are the rule here, not the exception.

For more insights and best practices, we invite you to read the IDC InfoBrief “Becoming a Best-Run Midsize Company: How Growing Companies Benefit from Intelligent Capabilities,” sponsored by SAP.

Thank you for participating in this quiz. We hope you gained some interesting insights for your business.

Your overall responses were most similar to survey respondents from companies that IDC rated as “Survivor” companies.

Survivors have only a moderate adoption of digital transformation technologies. Their primary business priorities are to lower costs and attract new customers. They are much less focused on improving business agility, introducing new business models, and responding to competitive threats than best-run companies. Their primary DX sponsor is in the operations organization. There are only occasionally shared KPIs across the organization.

For more insights and best practices, we invite you to read the IDC InfoBrief “Becoming a Best-Run Midsize Company: How Growing Companies Benefit from Intelligent Capabilities,” sponsored by SAP.

Thank you for participating in this quiz. We hope you gained some interesting insights for your business.

Your overall responses were most similar to survey respondents from companies that IDC rated as “Laggard” companies.

Laggards have the lowest levels of adoption of digital transformation technologies. Their primary business goals are to increase revenue and lower costs. They are much less focused on improving business agility and introducing new business models than best-run companies. Their primary DX sponsors are various lines of business, including sales, marketing, and finance. They have few shared KPIs across the organization.

For more insights and best practices, we invite you to read the IDC InfoBrief “Becoming a Best-Run Midsize Company: How Growing Companies Benefit from Intelligent Capabilities,” sponsored by SAP.