SAP CUSTOMER EXCELLENCE AWARDS FOR SEA

Official rules

Introduction

Participation in the SAP Customer Excellence Awards for SEA (the “Awards”) constitutes your acceptance of these rules. No purchase is necessary to enter or win. The Awards does not apply to countries outside the SAP Southeast Asia Market Unit, namely: Singapore, Indonesia, Malaysia, Brunei, Thailand, Philippines, Vietnam, Cambodia, Laos, Myanmar, Nepal, Bhutan, and Maldives (the “Eligible Countries”; each an “Eligible Country”) and where prohibited by law.

Overview

The SAP Customer Excellence Awards for SEA (the “Awards”) is a skill-based contest in which Entrants (defined below) will submit an Entry in a Pitch Deck (being an “Entry” or “Entries”) demonstrating:

  • How a business organisation (an “SAP Customer”) using SAP products or services has successfully deployed a business application that utilises any or a combination of SAP’s cloud based Solution / Service as represented by the following entry categories Rising Star Award, Business Suite Award, HCM Transformation Award, Finance Transformation Award, Business AI Award, Business Data Award and Business Transformation Award.

  • Note that in addition to the Eligibility requirements below, the SAP Cloud Application constituting the business solution / system that is the subject of the Entry must be procured in an Eligible Country and support daily business operation primarily in the Eligible Countries.

Terms and eligibility

Terms

Eligible Entrants may participate in the Awards by submitting an Entry between May 05, 2025 and June 13, 2025. The following are the key dates:

  • Submissions open on May 5, 2025

  • Submissions close on June 27, 2025

  • Winners announced on July 24, 2025

Eligibility

Entries can be submitted by an employee of an SAP Customer or Partner or the entity submitting on behalf of the SAP Customer or Partner that is the subject of the Entry, if consent has been given by the SAP Customer. The person submitting the Entry (“Entrant”) must:

  • Be above the age of majority in their place of residence

  • Reside in one of the Eligible Countries

  • Be an employee of the SAP Customer or Partner or the entity submitting on behalf of the Customer or Partner

The Entrant must have the prior authorisation of the SAP Customer or Partner to enter the Awards on their behalf, subject to these Official Rules. Should an employee or entity of SAP Customer or Partner participate as one of the judges, the SAP Customer or Partner will not be eligible to submit any entry in the Awards.

 

Individuals who are employees, officers, directors, agents, or partners of the Sponsor and its respective parents, subsidiaries, affiliates, and advertising and promotion agencies (collectively called the “Awards Entities”), and the immediate family members are not eligible to participate. Government-related entities may only participate under the limited circumstances set forth in these Official Rules: 

  • SAP reserves the right to verify eligibility and to adjudicate in its sole and absolute discretion on any dispute related to the Awards at any time. The Awards is subject to all federal, state, and local laws and is void where prohibited. 

  • The Entrant warrants that the appropriate corporate officers, executives, managers, or other persons of the entity on whose behalf the Entry was submitted have approved the Entry and understand and agree that these Official Rules will be binding on both the individual submitting the Entry and the entity on whose behalf the Entry was submitted.

  • The Entrant understands that if the Entry is submitted without obtaining the appropriate approval, SAP may, in its sole discretion, disqualify the Entrant, the SAP Customer, Partner, and the Entry. In the case of a third party entering on behalf of an SAP Customer, participation by Entrant is subject to SAP receiving written confirmation from an authorised representative of the SAP Customer indicating the SAP Customer’s acceptance of the Official Rules.

  • Only Customers will be facilitated with the Awards and current employees/delegates from the customer will be able to collect the awards during the ceremony.

Entry categories

Entry categories

The Awards will recognise up to five (5) winners across seven (7) Entry Categories (as defined below).  All Entries must describe live deployments involving SAP technologies. Entrants may select a maximum of three (3) categories to enter. The categories, are as follows:

  1. Rising Star Award
  2. HCM Transformation Award
  3. Finance Transformation Award
  4. Business Transformation Award
  5. Business AI Award
  6. Business Data Award
  7. Business Suite Award

How to enter

How to enter:

Customers intending to participate in the Awards should download the Pitch Deck Template from the ‘How to Enter’ section.

  1. Please fill in as many details as comprehensively as possible to make your entry compelling.
  2. Please convert the pitch-deck into .pdf format to reduce the file size.
  3. Ensure the customer’s name is the filename of the pitch deck in the format ‘SAP Customer Excellence Awards for SEA 2025 (Customer Name)’.
  4. Send the completed entry by email to sea.customer.office@sap.com

Entries must be in English. If an Entry is incomplete or does not comply with the specifications and these Official Rules, then the Entry will be disqualified, and this disqualification may take place at any point in the Awards process. All decisions by the SAP and the judges are final and absolute and are not subject to inquiry or appeal. No purchase or payment is required to enter, and any expenses Entrants voluntarily incur during the submission process are their sole responsibility.

Judging and finalists notification

Judging

The entries in each Entry Category will be judged by a group of qualified judges consisting of the SAP’s employees and/or non-employee judges selected by SAP (“Judges”). The Judges will then review the finalist. Entries with the highest score(s) in each Entry Category will be determined the winners or award recipients in that Entry Category. Each Entry will be evaluated by the Judges based on the following criteria:

  • Objective: What were the main intents of the transformation? What SAP solutions are part of transformation project?

  • Roll-out: How many departments, subsidiaries and countries have you rolled out the SAP Cloud solution(s)?

  • Transformation Journey: Share details on the roll-out phases and solution roadmap of your transformation journey.

  • Run better: How does the project impact the lives of individuals either inside or outside the organisation? Share details on the business users, suppliers, distributors and customers impacted by your transformation.

  • Outcomes: What business value & outcomes has the project delivered? Please share quantified metrics wherever possible (such as productivity gains, lower costs, simplified processes, revenue/profit increases, etc.)

Finalists notification

After the submissions close judges will evaluate & select the Entries that they determine to be qualified based on the judging criteria.

  • Finalists will be notified by or before July 15, 2025 through telephone or email. If a finalist does not respond to the notification attempt within seven (7) days from the first notification attempt, then SAP may disqualify such finalist and select an alternate finalist.

Legal terms and obligations

Each Entrant shall retain ownership of all intellectual property rights in each Entry (including moral rights) subject to these Official Rules. The Entrant and the entity on whose behalf the Entry was submitted grant SAP an irrevocable, royalty-free, worldwide right and license to:

  • Use, review, assess, test, and otherwise analyze the Entry and all its content in connection with the Awards.

  • Feature the Entry and all its content (including the SAP Customer or Partner’s name and logo) solely in connection with the marketing, sale, or promotion of the Awards, SAP, and SAP technologies (including but not limited to press releases, promotional material, social media, internal and external presentations, and tradeshows, in all media now known or later developed).

By entering the Awards, Entrants represent and warrant that their Entries are their own original work and, as such, they are the sole and exclusive owner and rights holder of the submitted Entry and that they have the right to submit the Eligible Entry in the Awards and grant all required licenses and assignments. Each Entrant agrees not to submit any Entry that infringes any third-party proprietary rights, intellectual property rights, industrial property rights, personal or moral rights, or any other rights, including, without limitation, copyright, trademark, patent, trade secret, privacy, publicity, or confidentiality obligations. Entrants also warrant that they have permission from their employers or other appropriate parties, such as an SAP Customer or Partner, to submit Entries.

To the maximum extent permitted by law, each Entrant indemnifies the Awards Entities at all times from and against any and all liability, claims, demands, losses, damages, costs, and expenses resulting from any act, default, or omission of the Entrant and/or a breach of any warranty set forth herein. To the maximum extent permitted by law, each Entrant agrees to defend, indemnify, and hold harmless the Awards Entities from and against any and all claims, actions, suits, or proceedings, as well as any and all losses, liabilities, damages, costs, and expenses (including reasonable attorney’s fees) arising out of or accruing from: 

  • Any Entry or other material submitted by the Entrant that infringes any copyright, trademark, trade secret, trade dress, patent, or other intellectual property right of any person

  • Any misrepresentation made by the Entrant in connection with the Awards

  • Any non-compliance by the Entrant with these Official Rules

In no event shall the Awards Entities be liable to the Entrant or to any third party for any damages arising in connection with or pertaining to the Awards. This disclaimer of liability shall apply regardless of the form of action that may be brought against the Awards Entities, whether in contract or tort, including without limitation any action for negligence. Under no circumstances shall the Awards Entities be liable to the Entrant or any other person or entity for special, incidental, consequential, or indirect damages, loss of goodwill or business profits, work stoppage, data loss, computer failure or malfunction, any and all other commercial damages or loss, or exemplary or punitive damages.

By participating in the Awards, Entrants:

  •  Agree, to the fullest extent of the law, to release and hold harmless Awards Entities from any and all liability for any injuries, loss, or damage of any kind arising from or in connection with the Awards.

  • Grant to the Sponsor, its affiliates, licensees, promotional partners, developers, and third-party marketing entities the right to use and publish the name and trademark(s)/logo(s) of their employer or the entity on whose behalf they are submitting the Entry, and to assist the Sponsor in obtaining the same from the SAP Customer in the event the Entrant is submitting the Entry on behalf of an SAP Customer or Partner, for any advertising and promotional purposes relating to the Awards, in any media now known or hereafter devised, without further notice, compensation, consideration, review or consent, and without regard to moral rights, except where prohibited by law.

If, for any reason, the Awards are not capable of running as planned, including because of tampering, unauthorized intervention, fraud, technical failures, force majeure, or any other cause beyond the control of the Sponsor, which may corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Awards, the Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend the Awards, or disqualify an Entrant. The Sponsor reserves the right to change these Official Rules at any time, with or without notice.

These Official Rules are governed and interpreted by the laws of Singapore without regard to its conflict of law provisions.

SAP SEA Marketing, SAP Asia Pte Ltd, 30 Pasir Panjang Road, #03-32, Mapletree Business City, Singapore 117440

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