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Understanding SAP's User Experience Strategy

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SAP's Chief Design Officer, Arin Bhowmick stands before a pink anvil. Words read "SAP UX Strategy" and there is a video play button.

https://dam.sap.com/mac/embed/public/vp/a/TK4RJ2g?rc=10&doi=SAP1244426

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{"id":"SAP1244426","url":"https://www.sap.com/assetdetail/2025/10/d6679e43-247f-0010-bca6-c68f7e60039b.html","type":"video"}

Listen in as Arin Bhowmick, Chief Design Officer for SAP, shares insights into SAP's user experience strategy. In this video, Arin outlines SAP's vision to create products that users of all abilities love and that help run businesses more efficiently. Three strategic pillars guide our work – delivering products with great UX, making it easy for teams to build exceptional experiences, and continuously raising the bar through user research and innovation. Watch to learn how SAP is committed to modern, inclusive, and consistent design, seamless integration, and leveraging AI to enhance user outcomes.

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