The Power of User Research

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Overhead view of a team working at a desk with laptops, notebooks, and printed charts, overlaid with a bright pink banner that reads “SAP Design: The Power of User Research.”

https://www.youtube.com/watch?v=z9d1NxbwyAg

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Going beyond NPS scores and satisfaction

SAP user research goes beyond surveys and NPS scores to uncover moments of hesitation, friction, and unmet expectations in enterprise software. By listening closely to real user behavior, SAP Design shows how human-centered design and UX research inform product decisions and innovation at scale. These insights improve usability, adoption, customer experience, and business outcomes across complex SAP systems.

At SAP, we hear you; your feedback drives our innovation.  That’s why we’ve created an easy way for you to share your SAP experience in user research studies. Join the SAP User Research Panel and help shape the future of SAP products and solutions.