Designing for the user

We design with the user in mind. We make design decisions building on user needs. In the end we can design the most beautiful UI, if it doesn't work for the user it simply is useless.

Designing for conversion

Everything we design is targeted towards guiding the user towards a clear and measurable conversion and thereby create a clear business value.

Designing for clarity

We enable the user to see, understand, and act with confidence through clear messaging. We design and choose every shape, color, photograph, font and text so it works together to create a strong, clear message guiding the user to achieve her/his goals.

Designing for consistency

We always apply the same solution to the same problem and thereby achieve familiarity, trust and strengthen intuition. Interface components, icons, fonts should all be used consistently to create a predictable experience.

Designing for practicability

We start small and iterate wildly. Always keeping in mind that we cannot create the perfect solution in one go. We create minimum viable products early, test them with actual users, move from alpha to beta to live adding features, deleting things that don’t work and making refinements based on insights.

Resources

• SuccessFactors Product Design
• HXM Product Design Process
• How to request Custom Components
• Common & specific Component Libraries in SF
• HXM Product Strategy & Design Review
• HXM Design Advisors
• Design Principles - Data Trust & Confidence