UX Writing Guidelines

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Foundations / Writing and Wording / UX Writing / UX Writing Guidelines

Intro

These guidelines are for anyone who handles product content at any stage of the lifecycle – from User Assistance Developers and UX Designers to Product Managers, Engineers, and Translators. They cover foundational principles, UI copy guidelines, accessibility, AI integration, and other in-product experiences that complement our product documentation on SAP Help Portal.

information
You’re viewing the first internal beta of our UX writing guidelines as we work to enhance them and create one aligned set of guidelines for all products. Until then, you'll still find some of the guidelines on the existing UX Writing page.

Content

Guideline
What's covered?
Basics
Introduction to SAP’s product content voice and principles for UX writing.
Mechanics for UI Text
Guidelines for crafting different types of product content.
Writing for Accessibility
A guide for UX writers on creating accessible text, covering both visible UI copy and hidden screen reader text.
Translation and Localization
Guidelines for creating content that works globally across SAP’s 50+ languages.
AI Integration
Best practices for writing content that works for both humans and AI agents, as well as using AI tools to generate and improve UI text.