Likert Scale

Joule / Components / Likert Scale

Intro

A Likert scale presents a set of ordered response options that users can select to indicate their level of agreement, satisfaction, or sentiment, and is used in Joule to capture structured user feedback within conversational flows.

Likert scale on compact (left) and regular screen (right)

Usage

Do

  • Use a Likert scale when measuring attitudes, sentiment, or subjective feedback.
  • Use clear, plain-language labels that are easy to understand at a glance.
  • Consider the cognitive load when choosing the number of scale points.

Don't

  • Don’t use vague or ambiguous labels that users may interpret differently.
  • Don’t use a Likert scale for binary decisions where a single choice is sufficient.

Anatomy

A. Likert Scale Item

A single selectable option representing one point on the scale.

Likert scale anatomy

Behavior and Interaction

Likert Scale Item

Tapping on a Likert scale item displays a user message with the same content as the selected item. After a selection is made, the Likert scale is dismissed to keep the conversation focused.

Tapping on a Likert scale item

Maximum Number of Likert Scale Items

A maximum of 7 Likert scale items can be shown at once.

Maximum number of Likert scale items

Resources

Joule for Android: Likert Scale