Overview
What makes products desirable is their simplicity and the ability to add value. Consistent use of understandable language lifts products to an even higher level. Writing good UI texts involves more than just linguistic correctness. You need to take into account also the consistency of the terminology used, comprehensibility, and tone of voice.
This guideline details the specifics of writing influential UI texts for technology products. Generally, always consider sending your UI texts for review to the UA Developer responsible for your product.
See also:
Fiori Design Guideline - UI Text Guidelines for SAP Fiori Apps
UA Documentation - About the SAP Style Guide for Technical Communication
General Recommendations
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Recommended
- Use correct spelling, grammar, and punctuation. Consider using a spell checker.
- Use consistent, relevant, and easy-to-understand language.
- Use a friendly tone of voice. Use people-centric language: clear, approachable, insightful, optimistic.
- Use consistent capitalization.
- Use active formulation and use "you" to address users.
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Not Recommended
- Avoid using on-the-fly abbreviations or truncated text. Consult with SAP Term instead.
- Avoid using passive form.