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Solve your specific marketing needs

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Create a single, unified customer view

Reach out to every customer at the perfect moment. Get real-time insights that can help you quickly develop custom omnichannel experiences that treat customers as individuals.

Get contact engagement right the first time, every time

Run targeted, data-driven campaigns with personalised offers. Use marketing analytics to gain detailed insights into customer interests across digital and social channels.

Understand the impact of marketing technology

See how successful marketing organisations are at leveraging new marketing technologies. View the results from the CMO Council’s survey.

Choose your SAP software for marketing

SAP Hybris Marketing Cloud

Know your customers with insights that go deep down to the individual level. Drive contextually relevant experiences across channels to deliver in-the-moment experiences throughout the customer journey. Market with the speed and agility you need to seize new opportunities while increasing customer conversions, business growth, and brand advocacy.

  • Cloud deployment
  • Marketing analytics
  • Marketing resource management
  • Loyalty Management

SAP Hybris Marketing

For companies in regulated industries that can’t have customer data in the public cloud or companies that need extensive customising and extensibility from their marketing platform, SAP Hybris Marketing delivers marketing and analytics capabilities available as an on-premise or as private cloud offering.

  • On-premise deployment
  • Segmentation and campaign management
  • Marketing lead management
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SAP CRM Marketing

Provide marketers with a single, unified platform for managing all of their marketing activities. Our CRM marketing tools make it easier to segment lists, personalise offers, and deploy cost-effective marketing campaigns.

  • On-premise deployment 
  • Marketing resource management  
  • Campaign management 
  • Marketing analytics

SAP Exchange Media

Unlock the full potential of your media buy across the digital advertising ecosystem. Move beyond traditional campaigns by offering a new level of targeting based on consumers’ needs, real-time monitoring, and reporting.

  • Cloud deployment
  • Targeting and profile matching
  • Real-time campaign management
  • Transparent, straightforward marketing processes

SAP Hybris as a Service on SAP Cloud Platform

Get the freedom you need to code in any language. Take advantage of a supportive community that contains all the information you need to build your own offering; simplify development; and achieve greater flexibility, increased agility, and faster time to innovation.

  • Cloud deployment
  • Secure, trusted, and scalable 
  • Flexible, loosely coupled services

What are leading analysts saying about SAP?

Get the facts

of marketing executives rank marketing and commerce technology as very important to their organisation’s overall performance.

CMO Council

of buyers seek advice from peers.

CMO Council

Make marketing more productive with communities

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Discover why 50% of companies are struggling to reach the right buyers. Learn how online communities capture deeper insight that drive better understanding of customer needs.

Get the latest news and trends from experts

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Michael Brenner
CEO Marketing Insider Group

Optimise customer engagement across multiple platforms

Find out why broadcasters and media marketers must engage audiences across as many channels as possible – wherever they are found and seamlessly.

Michele Hackshall
Freelance Writer

Turn potential customers into brand advocates

Bridge the gaps between stages of the customer journey. Discover four ways to know what happens after your customers purchase your products and services.

Russell Rothstein
Founder and CEO IT Central Station

Give your brand a voice that promotes interest and awareness

Let customers augment existing marketing programs in unexpected ways. Explore how customer influencers can generate interest and help improve your brand.

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