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Future of CRM

Learn about the customer experience trends that are influencing the future of CRM – and the technologies that offer new ways to build profitable, long-term relationships with customers.

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What is CRM today?

Get CRM fundamentals and discover the definition of CRM, the benefits, key features, and how it works.

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CRM technology trends

The experiences you create for customers will make or break your brand – and new tech is driving that customer experience transformation.

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CRM in action

Companies big and small rely on CRM. Explore examples drawn from 10 industries to see how CRM is helping businesses.

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The future of customer engagement and experience

Explore insights, trends, and the evolution of e-commerce and customer engagement.

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