Twinings Ovaltine: Adopting a cloud mindset to exceed customer expectations
Explore Twinings Ovaltine’s journey with SAP
Twinings Ovaltine is a global well-being drinks manufacturer, with headquarters in the United Kingdom. When the time came to digitalize its global operations in the cloud, the company chose the RISE with SAP journey to accelerate its transformation with SAP Cloud ERP Private capabilities. It adopted a fit-to-standard approach and leveraged SAP Business Technology Platform (SAP BTP) for integration, data management, and extensibility. By following a clean core strategy, the company preserves the integrity of its systems, enabling unprecedented flexibility and acceleration for future growth.
| Industry | Region | Company Size | Partner |
| Consumer products | Andover, United Kingdom | 2,300 employees | Capgemini SE |
improved productivity.
reduction in costs through better efficiency.
cost savings by streamlining procurement processes.
Global Business Transformation and Technology Officer, Twinings Ovaltine
Digitalizing the business of well-being drinks for real-time global operations
Twinings has used its blending expertise for over three centuries to create hundreds of high-quality teas and infusions. With its products enjoyed by people in more than 100 countries and Ovaltine’s malted beverages and snacks consumed around the globe, Twinings Ovaltine is passionate about meeting customers’ expectations for quality and consistency. This includes constantly innovating its products and experiences for its markets.
Managing operations across the world, Twinings Ovaltine has been operating seven different ERP systems, with a mix of siloed systems from SAP and third parties hindering collaboration and decision-making.
As Twinings Ovaltine wanted to grow its business, it was imperative to digitalize its core systems. The company needed to run on real-time global operations and adopt best practices in its processes to maximize supply chain reliability, operational efficiency, and end-to-end innovation. It also wanted to minimize the overhead from managing on-premises systems, enabling its people to focus on growth and delivering strategic value.
The solution for Twinings Ovaltine was to look to the cloud.
Global Business Transformation and Technology Officer, Twinings Ovaltine
Enabling a data-driven decision-making culture
To simplify its operations and supply chain processes, Twinings Ovaltine made the decision to embark on the RISE with SAP journey. With SAP Cloud ERP Private at its core, RISE with SAP gives Twinings Ovaltine a combination of business process transformation capabilities, industry next practices, and extensibility options. The advanced cloud ERP enables Twinings Ovaltine to run its global business in real time.
Partnering with Capgemini SE for the transition and opting for a greenfield implementation allowed the company to modernize core processes, from finance to manufacturing and logistics, and simplify integrations with other tools from SAP. The integrated use of the SAP Integrated Business Planning solution with the SAP Analytics Cloud solution and SAP Business Network for Supply Chain enabled an end-to-end supply chain.
Another critical factor influencing the company’s decision was its adoption of a fit-to-standard approach following a clean core strategy, allowing it to preserve the integrity of its systems. This approach, coupled with SAP Business Technology Platform (SAP BTP), smoothed the way to adopting best-practice processes and achieving faster innovation as a strategic enabler for growth. For example, using SAP Integration Suite allows the company to reduce integration costs by streamlining and harmonizing middleware requirements, moving from a fragmented and bespoke approach to a single common base. In addition, with simplified and standardized financial planning processes in SAP Analytics Cloud, Twinings Ovaltine has improved transparency to inform its decision-making by removing business silos and improving the user experience.
As part of its experience with RISE with SAP and Capgemini, Twinings Ovaltine made use of SAP Signavio solutions to maximize agility, better understand the impact of process optimizations, and design and document new processes. Experts from Capgemini made sure every update was delivered, integrated, and connected quickly and efficiently.
Using technology to create better customer experiences
By taking the RISE with SAP journey, Twinings Ovaltine accelerated the implementation of its technology foundation. This strategic decision also allowed the company to harness continuous innovation cycles from SAP Cloud ERP Private, dramatically boosting its ability to deliver value to the business.
And because a clean core approach was a fundamental part of Twinings Ovaltine’s business case and philosophy for digital transformation in the cloud, operating with minimal customizations is now central to its newfound flexibility. By maintaining this approach and using SAP BTP for extensibility, the company is in a strong position to harness innovation to meet customers’ evolving needs free of the restrictions that custom code placed on it.
With recent go-lives in Western Europe, including Switzerland, Germany, the United Kingdom, and Poland, as well as in North America, 75% of the company’s business users are now enabled and taking advantage of modern business processes. By adopting the tool and adapting processes to accelerate value, its teams are empowered to respond more dynamically to market changes.
What’s more, with the company adopting SAP solutions to enable automation in procurement, supply chain, and other critical business functions, Twinings Ovaltine will be well placed to realize new levels of efficiency while satisfying customers’ expectations.
With SAP Cloud ERP Private and SAP Signavio solutions at the heart of its transformation, Twinings Ovaltine can quantify improvements and business impact as it modernizes core processes. Untapped revenue potential in the form of growth, reduced risk, and increased efficiency is expected to deliver a significant boost to the business.
Taking advantage of a clean core strategy to innovate with AI
With the company’s clean core strategy an enabler for using embedded AI and the Joule capability, Twinings Ovaltine is in the process of setting up a workshop to explore the capabilities, use cases, and next steps for consuming SAP Business AI.
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Featured partner
Capgemini SE is an SAP global platinum reseller partner, SAP global strategic services partner, and a key partner for the RISE with SAP journey. As a global leader in partnering with companies to transform and manage their business by harnessing the power of technology, Capgemini led Twinings Ovaltine’s transformation journey as the project’s lead systems integrator.