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Make Digital Real

At the SAP Experience Center, you can learn more about the trends that are driving the shift to digitalization. Our focus is to inspire companies, decision makers, and organizations by providing a fundamentally new perspective on their digital potential along with the tools, methods, and prototypes required for digital transformation. At the SAP Experience Center in Copenhagen – the first of its kind in the Nordics – companies from all industries meet to innovate their business by combining data, design, and tangible models.
The center presents showcases of the latest technology and examples of digital transformation across the world. Find out how you can use data analytics to predict your customers’ behavior and improve the customer journey and experience – from creating awareness and capturing attention, to orchestrating personalized offers and touchpoints across the entire purchasing cycle. See how far the digitalization of production, logistics, and forecast processes has come. Understand how IoT and predictive analytics help to reduce production costs by reducing stocks, to buy raw materials, sell products at better prices, and optimize distribution. And much more!



The SAP Experience Center Copenhagen features nine rooms, including a café with a rooftop terrace. Find out more about the inspiring center areas and rooms below.

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