Pivoting quickly to address changing customer needs
By standardising forecasting processes across its consumer products division, Freudenberg has increased planning accuracy and enabled an enterprise-wide view. Forecasts now have greater granularity, combining both operational and financial data and containing details of product volumes and raw materials required as well as sales value.
Nontechnical business users can explore data and run complex simulations on their own using intuitive tools, without help from IT. Furthermore, less time is spent on repetitive report-preparation tasks, freeing teams for higher-value work such as analysis of upcoming trends.
The ability to understand the impact of variables (for example, price or cost of goods sold, or volumes) on profitability or on the supply chain helps Freudenberg make better-informed decisions. Ultimately, faster access to forecasts gives planners the information they need when they need it, enabling Freudenberg to react quickly to meet fluctuating demand in volatile business environments and manage the increasing complexity of supply chains.