Eighty percent of CEOs believe they are delivering a superior experience – but only eight percent of customers agree. It’s time to close your experience gap.
Combine operational data (O) with experience data (X) to gain a deeper understanding of your customers' needs. Earn their trust – and thrill them at every touchpoint.
Know what actually matters to each customer. Target your offers and create experiences that are truly meaningful.
Show empathy by addressing feedback with meaningful actions. Connect moments that matter across every touchpoint.
Protect customer data – and engage customers with interactions that are never intrusive or creepy.
Companies excel when they pay attention to both operational performance and customer feelings.
Customers who are highly engaged with a brand make 90% more frequent purchases
Highly engaged customers spend 60% more per transaction
A 5% increase in customer retention can lead to 95% increase in profits
By combining operational data (O) with experience data (X), SAP can help you become a CX leader – and win more hearts and minds.
