Visualize target customers that are not visible internal CX data alone
Your customer data such as zip code, gender, age, etc. can be used to match CX data, such as SAP Cloud, with offline data from True Data (In Japan only). The matched data can be integrated with SAP products such as SAP Analytics Cloud. A partner that is a member of SAP’s curated startup ecosystem.
Overview
Understanding your customers
If you can connect your company's CRM data with external marketing data such as shopping habits, preferences and values, household composition, you can make your digital marketing more powerful.
Royalization of existing customer
You will be able to understand the behavior of each customer persona in the purchase process, and you will be able to see the points where you are likely to excel.
Improve ROI for New customer acquisition
Areas with a large number of target customers can be visualized, enabling optimal advertising and promotion to acquire new customers and contribute to improved marketing ROI.
Details
Solution type
Extensions and Add-ons
Industry
Retail, Consumer Products
Compatibility
Works with
Features
Japan's largest class of ID-POS data
True Data's consumer big data KURASHI360 is a database that visualizes consumers by connecting all kinds of big data with Japan's largest class of ID-POS data as its core.
Safe and secure data linkage
KURASHI360 does not use any personal information and consists of statistical data, so the data is safe and secure and can be used for marketing purposes.
Corroboration by quantitative data
Big data that combines offline purchase data with more than 100 data items, such as annual income, household composition, homes and automobiles, and represents consumers nationwide in clusters.
Plans and pricing
Sample Package Edition
Select an area (e.g. Kanto area in Japan)
22 cluster description sheet for KURASHI360
Cluster Matching Data by Street
DataColors index by cluster (purchasing preference and value data)
Select an area (e.g. Kanto area in Japan)
22 cluster description sheet for KURASHI360
Cluster Matching Data by Street
DataColors index by cluster (purchasing preference and value data)
Customer reviews
Technical Information
| Solution type | Extensions and Add-ons |
| Category | Customer Data |
| Industry | Retail, Consumer Products |
| Works with |
|
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
Integrates with SAP Cloud solutions This product integrates with SAP cloud solutions using standard SAP-approved interfaces and APIs. |
Resources
True Data inc
True Data' ID-POS
True Data' Solutions
Publisher
True Data Inc.
True Data is the largest ID-POS benchmark data in Japan. True Data has the purchase history of 60 million individuals. The use of True Data is spreading fast, not only among retailers and manufacturers, but also among finance, advertising and media, regardless of their industry and size.
