Skip to Content

Retail

Retail

Give shoppers and consumers the products and personalized shopping experiences they want.

Introducing industry cloud solutions

See how industry cloud solutions from SAP can help you run as an intelligent enterprise to deliver superior customer value. 

Learn more
Uncover keys to success from retail experts
Read the Oxford Economics report
SAP Industries Forum 2020: Retail

Watch the on-demand Webcast.

Register now

Retail companies are balancing disruption and continuity

The year 2020 has accelerated the need for online retail, new shopping experiences, and sustainable business. Retail solutions from SAP can help you drive efficiency and deliver relevant, personalized customer experiences anywhere, anytime.

Customer-Centric Merchandising Omnichannel Customer Experience Procurement Excellence Digital Supply Chain Omnichannel Marketing

Merchandising Intelligence

Leverage sales data and use insights to analyze merchandising performance to improve the profitability of merchandising decisions.

Products

SAP Marketing Cloud

SAP Customer Activity Repository

 

Product Design and Development

Optimize private label development with visibility into work in progress with SAP solutions.

Products

SAP S/4HANA

Master Data Management for Merchandising

Centralize master data management for merchandising to improve productivity with real-time insight.

Products

SAP Master Data Governance

Merchandise and Assortment Planning

Achieve corporate goals by creating profitable merchandise, channel, and assortment plans.

Products

SAP Merchandise Planning

SAP Assortment Planning

 

 

 

Pricing and Promotions

Optimize omnichannel pricing and promotions throughout the product lifecycle across every channel.

Products

SAP Promotion Management

Commerce Management and Personalization

Drive your business strategy and win with an industry-leading omnichannel commerce platform.

Products

SAP Commerce Cloud

Retail Store Management

Attract customers by blending online and physical experiences with new technologies.

Products

SAP Omnichannel Point-of-Sale by GK

SAP S/4HANA Retail for merchandise management

Omnichannel Sales Order Management

Buy anywhere and fulfill anywhere by optimizing omnichannel sales order management.

Products

SAP Commerce Cloud

SAP Customer Activity Repository

Customer Service

Deliver an omnichannel customer service experience to exceed customers’ expectations.

Products

SAP Service Cloud

 

Customer Experience Management

Manage your customers' experience across the entire engagement cycle.

Products

SAP Qualtrics Digital CX

 

Source and Contract

Reduce risk and cost by increasing efficiencies with integrated sourcing and contract management.

Products

SAP Ariba Strategic Sourcing

SAP Ariba Contracts

Supplier and Risk Management

Reduce costs and increase savings opportunities and sourcing efficiency.

Products

SAP Ariba Discovery

 

Merchandise Buying

Get the right products for the best price with effective procurement processes and controls.

Products

SAP Purchase Order Execution for SAP S/4HANA

SAP S/4HANA

Indirect Buying

Improve operational efficiency and source determination for indirect buying of goods and services.

Products

SAP Ariba Sourcing

 

Invoice and Pay

Integrate invoice processing and accounts payables for fast and reliable invoice management.

Products

SAP Ariba Invoice Management

 

Warehouse Management

Improve warehouse management with optimized planning and automated processes.

Products

SAP Extended Warehouse Management

SAP S/4HANA Retail for merchandising management

Transportation Management

Reduce costs and improve service with streamlined transportation management processes.

Products

SAP Transportation Management

 

Track and Trace and Logistics Network

Maximize supply chain logistics and ensure regulatory compliance with a digital operations network.

Products

SAP Logistics Business Network

 

Forecasting, Allocation, and Replenishment

Meet shopper demand and optimize costs with data-driven allocation and replenishment plans.

Products

SAP Allocation Management, add-on for SAP Customer Activity Repository

SAP Forecasting and Replenishment

Omnichannel Inventory and Order Response

Manage your inventory across distributed locations to fulfill demand from anywhere.

Products

SAP Customer Activity Repository

 

Yard Logistics

Boost customer satisfaction and lower operations costs by significantly improving yard productivity.

Products

SAP Yard Logistics

 

Single Customer View

Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.

Products

SAP Customer Data Cloud

SAP Marketing Cloud

Consent-Based Marketing

Deliver the experiences that customers expect by recognizing them during engagements and ensuring consent-based marketing practices.

Products

SAP Customer Data Cloud

SAP Marketing Cloud

 

Marketing Execution

Gain visibility and control of the entire closed-loop marketing process. Make data-driven decisions to increase the marketing ROI.

Products

SAP Marketing Cloud

See how customers succeed with SAP

Logo of Valora, an SAP solutions customer
Logo of Globus, a retailer using SAP solutions
Logo of Migros, an SAP customer

Unlock new business value

Transform retail merchandise management

Make the SAP S/4HANA Retail solution for merchandise management the digital core of your future value network to capture every opportunity and increase business value.

Embrace the Intelligent Enterprise

Address the challenges and opportunities in the new world of Retail - unlock your Intelligent Retail Enterprise.

SAP Road Map for Retail

Explore how our current, upcoming and planned innovations help retailers. Give shoppers and consumers the products and personalized shopping experiences they want.

Image of a checkmark on a document

Current release highlights

  • Consistent pricing and offers seamlessly delivered across touch points as a global cloud service
  • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange 
  • RFID-enabled stock transfer for store managers
  • Machine learning-supported assortment and option planning and product master data enrichment
Image of a calendar and a clock

Upcoming innovations

  • Headless commerce cloud with microservices extension factory
  • Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
  • Improved demand forecast and assortment planning with real-world data
  • Logistics business networks for partner collaboration, scheduling, and visibility
Image of a map from point A to point B

Future plans

  • Leverage automation, embedded intelligence, and cloud scalability across all retail processes
  • Optimize order fulfilment with networked-distributed order orchestration
  • Integrate retail planning applications in the cloud
  • Embed experience feedback into brand, product, customer experience, and workforce management 

Industry innovation solutions tailored to your needs

Upgrade your retail processes to master today‘s challenges, foster resilience, and drive customer experience excellence.

Intelligent Retail Solutions Customer Experience Solutions ​Industry Cloud Solutions
Enlarge
Previous

SAP Transportation Management

SAP Transportation Management

SAP Transportation Management

Next

SAP Transportation Management

Optimize your inbound and outbound logistics and improve services by increasing visibility and control with transportation management software from SAP.

Enlarge
Previous

SAP Integrated Business Planning software

SAP Integrated Business Planning software

Next

SAP Integrated Business Planning for Supply Chain

Ensure business continuity in times of supply chain disruption by synchronizing supply chain planning in real time, from sales and operations planning (S&OP) to inventory planning.

SAP S/4HANA Retail for merchandise management

Connect retail processes, from customers to workforce and suppliers, in real time to increase efficiency across the value chain and improve the end-to-end customer experience. 

SAP Customer Activity Repository applications bundle

Harness a unified data repository to collect multichannel customer and point-of-sale data in real time and prepare it for use by other applications to grow revenue and margin.

SAP Extended Warehouse Management

Take control of your warehouse operations to keep up with changing demand, while lowering costs, with integrated warehouse management.

Enlarge
Previous

Consent-based marketing information supported by SAP Marketing Cloud solutions

A customer profile with consent-based marketing information

Next

SAP Marketing Cloud

Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.

Enlarge
Previous

Customer Activity Data and Timelines in SAP Customer Data Platform

Next

SAP Customer Data Cloud

Deliver seamless experiences, build trust, and activate insights for omnichannel
engagement in B2C and B2B relationships.

SAP Commerce Cloud

Build what you need swiftly, simplify buying processes, and turn e-commerce customers into brand advocates.

SAP Sales Cloud

Empower your sales organization to engage with customers, build relationships, and win business with SAP sales solutions.

Enlarge
Previous

SAP Customer Order Sourcing

SAP Customer Order Sourcing

Next

SAP Customer Order Sourcing

Enhance your distributed order management processes with accurate product availability and intelligent order sourcing. 

Enlarge
Previous

SAP Dynamic Pricing by GK

SAP Dynamic Pricing by GK

Next

SAP Dynamic Pricing by GK

Streamline pricing for more intelligent, efficient, and successful pricing strategies and outcomes across sales channels.

SAP Loss Prevention by Fujitsu

Find anomalies in point-of-sale transactions and detect trends with intuitive analysis and exception-based reporting tools to monitor and handle process issues and fraud.

SAP Store Management by GK

Consolidate management and monitoring of all peripheral store devices simultaneously and deliver personalized, consistent experiences across channels. 

SAP Omnichannel Promotion Pricing

Provide consistent promotional pricing across all your sales and engagement channels.

SAP Mobile Consumer Assistant by GK

Get a direct digital connection to consumers for real-time, personalized, and interactive communications and experiences.

SAP Omnichannel Point-of-Sale by GK

Drive great in-store customer experiences and build customer loyalty, while reducing your total cost of ownership. 

Transform your business with SAP Services and Support

Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.

Arrows forming a circle representing support for end-to-end processes

Simplify and accelerate your digital transformation

Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.

Sphere representing an evolving business supported by SAP Digital Business Services

Transform your business with unparalleled service support

Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.

What are analysts saying?

Uncover keys to success from retail experts

Learn how you can overcome some of your greatest challenges today and in the future by becoming an interconnected company that can share relevant data across functions and prioritize your customer and employee experiences.

Get the facts

80 %

of the retailers in the Forbes Global 2000 are SAP customers.

Forbes

91 %

year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

Communities and Events

SAP and The Retail Summit virtual event series

Get the latest information on current and upcoming retail industry topics by registering for the iRetail Connect virtual event series, co-hosted by SAP and The Retail Summit.

Explore the road to a new world of retail

Discover how you can address retail’s five biggest priorities to enable trusted,  personalized shopping experiences that deliver profitability at scale.

Join the SAP for Retail Community

Visit our vibrant community for learning, sharing, and collaborating on all things retail, and find out how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

Manage your business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

Back to top