Retail
Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.
By 2020, your customers will manage 85% of their relationships online
SAP provides an integrated suite of applications, intelligent technologies, and a digital platform for retailers to pursue innovative business models and deliver relevant personalized customer experiences anywhere, anytime.
Unlock new business value with digital technology
Transform retail merchandise management
Connect your workforce, suppliers, consumers, and the IoT in real time to capture every opportunity and leverage digital transformation for increased business value.
Drive personalized experiences
Uncover unspoken consumer needs and increased efficiencies across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise.
Optimize experiences with intelligent technologies
Embrace emerging technologies to gain consumer insights, build trust, and provide the seamless shopping experiences consumers are looking for.
Get the facts
Forbes
Aberdeen Group
See how retail companies are succeeding with SAP
Uncorking new customer services and insights
Learn how Jacques’ Wein-Depot drives customer loyalty by offering convenient online ordering.
Reimagining customer loyalty management
See how German Globus hypermarkets renovated its customer loyalty program with unified data and better insights.
Ensuring product freshness and better experiences
Find out how Migros provides an exceptional shopping experience, while setting the foundation for digitalizing its logistics system.
SAP Road Map for Retail
Explore how our current, upcoming, and planned innovations help retailers become immersed in consumer lives through trusted experiences, delivered profitably and at scale.
Current release highlights
- Consistent pricing and offers seamlessly delivered across touchpoints as a global cloud service
- Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange
- RFID-enabled stock transfer for store managers
- Machine learning-supported assortment and option planning and product master data enrichment
Upcoming innovations
- Headless commerce cloud with microservices extension factory
- Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
- Improved demand forecast and assortment planning with real-world data
- Logistics business networks for partner collaboration, scheduling, and visibility
Future plans
- Leverage automation, embedded intelligence, and cloud scalability across all retail processes
- Optimize order fulfilment with networked-distributed order orchestration
- Integrate retail planning applications in the cloud
- Embed experience feedback into brand, product, customer experience, and workforce management
Find retail software tailored to your needs
Jump-start your transition to an intelligent enterprise
Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company service for retail.
What are leading analysts saying about SAP?
Get fresh perspectives from retail experts
SAP
The power of sustainable packaging
Explore how retailers and consumer goods companies can raise your packaging-sustainability profile by building recyclable packaging into your business strategy.
SAP
A new day at the grocery store
See why it’s essential for the grocery business to adapt to evolving customer needs by becoming a connected digital enterprise through digital transformation.
SAP
Technology is rewriting the rules of retail
Discover how some retailers are reaching new heights of brand loyalty and customer satisfaction by embracing technology at the heart of their business.
Communities and Events
Customer Industries Forum
Join us in Phoenix, AZ, October 2-3, 2019, as inspiring individuals from retail, consumer products, and wholesale distribution companies share practical solutions and best practices for solving complex challenges for everything from demand to fulfillment.
Recap for SAPPHIRE NOW
Discover the retail announcements, sessions, and conversations from SAPPHIRE NOW, and learn how the Intelligent Enterprise has the potential to further change the retail industry.
Retail Community
Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.