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Retail

Give shoppers and consumers the products and personalized shopping experiences they want.
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Relevant, personalized retail experiences

The need for online retail, new shopping experiences, and sustainable business has accelerated like never before. Retail solutions from SAP can help you drive efficiency and deliver relevant, personalized customer experiences anywhere, anytime.

Omnichannel Marketing Customer-Centric Merchandising Procurement Excellence Digital Supply Chain Omnichannel Customer Experience

Retail solutions tailored to your needs

Upgrade your retail processes to master today‘s challenges, foster resilience, and drive customer experience excellence.

Returns Management Intelligent ERP Customer Experience
Improve customer retention and brand connection with a fluid returns experience for consumers, while increasing productivity of store associates and reducing process costs.
Power your retail processes with up-to-the minute customer and business insights at every detail to serve your shoppers with the goods they want today and tomorrow.
Build lasting customer loyalty with personalized experiences and 1:1 engagement at scale.

Manage your business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

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