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Acquired Brands and Companies

Every day, we invest in the development of our products and technologies to improve the speed and number of innovations we bring to market. But we also acquire targeted, strategic technology and software to augment our broad portfolio and improve our coverage in critical markets. With this approach, we strive to best support our customers’ demand for simplified operations.

Callidus Software

Known for its CallidusCloud lead-to-cash and configure, price, quote (CPQ) solutions, this sales performance management company was acquired by SAP in April 2018 . Most of the CallidusCloud offerings are now in the SAP Sales Cloud portfolio and part of the SAP Customer Experience solutions suite.

CallidusCloud Clicktools

CallidusCloud Clicktools, an enterprise survey software for businesses, is now part of the SAP Customer Experience portfolio.


The crowdsourcing and field service management company was acquired by SAP in June 2018. Enabled by AI, Coresystems software provides advanced capabilities for field service scheduling, which are now in the SAP Service Cloud portfolio and part of the SAP Customer Experience solutions suite.


A leader in intelligent forecasting and pipeline management, is now part of the SAP Sales Cloud solution portfolio.


The leader of customer identity and access management solutions was acquired by SAP in September 2017. Its technology supports best practices for data privacy, compliance, and security in the SAP Customer Data Cloud portfolio and the SAP Customer Experience solutions suite.

hybris AG

The leading e-commerce and product content management software provider was acquired by SAP in June 2013 and initially available as SAP Hybris solutions. SAP Hybris solutions were integrated under the SAP masterbrand into the wider SAP Customer Experience solutions portfolio – a complete suite of industry-leading cloud solutions that delivers an end-to-end consumer journey.


Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. The company is recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Sybase’s information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government.

Date: May 2010. Purchase Price: US$ 5.8 billion.

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