A lot of organizations struggle with time-to-value, value realization, and digital marketing adoption. Challenges that technology companies claim to solve, using sophisticated functions and features. However, this purely technological approach does not utilize digital marketing's full potential. This article is the starting point of a series describing those challenges and tactics that will introduce a few recommended tactics to bypass digital marketing’s main challenges.

Today’s retailers often struggle with solving the challenge of the online-to-offline gap. That is, delivering a unified experience to customers across digital and real-world channels. In order to smooth shoppers’ experiences and engage with them across a broader and more complex journey, retailers should leverage a purpose-built solution like the SAP C/4HANA suite.

Learn how to crawl following a minimal viable product approach in SAP Marketing Cloud.

This article discusses headless web architecture, which might be more accurately called decoupled web architecture: designing a solution without any specific frontend in mind. True headless is rare for a reason, but thinking about headless can be broadly useful for your business.

SAP Cloud for Customer (C4C) is a cloud-based application that offers customers the ability to maintain and operate an application to support the customer experience aspects of SAP C/4HANA. SAP C4C key considerations for deployment and maintenance options will prove valuable in getting your project off to a good start. It will also help you maintain an efficient balance between application maintenance and managing customer expectations.

What does an excellent digital experience look like in the B2B space? It closely aligns with market-differentiating B2C experiences. These experiences condition business users to expect that same level of digital excellence when they interact with their vendors.

Running a marketplace business model has many benefits compared to a classical retail model, such as not having to deal with inventory and warehouse operations. However, it also brings challenges, especially in managing the quality of service provided to the customer. Find out more about what you can expect in this article.

Most marketers only optimize marketing efforts at set periods and do so without fully understanding their data. But, what’s causing this disconnect and how can the gap be bridged?

It’s a high-tech whodunit. Customers are disappearing and you, the modern-day marketer, are the detective. Your executives want answers and wants them quickly. So, you put on your detective cap, pick up your magnifying glass and get to work.

More than 50% of change projects or initiatives to improve performance fail to reach their initial goals because of poor or lack of Governance. This is true for implementing and managing software as well. When outcomes are disappointing, this is likely because value ‘leaks’ at different stages of the project cycle. To get the most value out of "Transformation" projects, it is, therefore, advisable to get VERY familiar with Governance.

The success rate of major change initiatives across organizations is quite low.  From a 2016 PwC report, roughly 54% of all change initiatives are successful. Considering the amount of resources and time that go into transformational changes, 54% is a very concerning figure for a team of executives who are evaluating transformational initiatives.

Centralize your customer data into single unified profiles to build a 360-degree view of every customer. Orchestrate these profiles into other platforms, applications and services to power customer engagement solutions with accurate, permission-based data.

The company strategy execution depends on the inventory model that the business will use. Decisions about product offering, customer service and fulfillment quality, margins, costs and inventory risk depend on the selected inventory management strategy. Find out about different models that can be used, the underlying processes, the benefits and drawbacks of each model in this article.

Omnichannel is the present and future of doing business. Customers are interacting with brands through multiple channels and with everyday activities, not just purchases. Companies need to adopt and transform in order to place the customer at the center of their business and to provide a seamless experience through all channels.

Disruption is much easier to observe as a customer than to plan as a business, and much easier to recognize after the fact than to predict ahead of time. But there are some key qualities that nearly all disruptive ideas, technologies, and strategies have in common: they give a specific group something new to them, in order to solve a specific problem–ideally one that was previously considered invisible, unsolvable, or just a fact of life.