SAP Marketing Cloud Expert Recommendations
Overview of SAP C/4HANA Integration and Extension Options
Any enterprise system will need integrations to achieve the end-to-end business goals. This article provides the knowledge to choose the right integration solution for your SAP Customer Experience product landscape.
Visualize Customer Network in SAP Analytics Cloud using SAP Marketing Cloud and Custom Core Data Services (CDS) Views
Learn how to build custom SAP Analytics Cloud stories using data from SAP Marketing Cloud via custom Core Data Services (CDS) views.
Master the Challenges of Digital Marketing
A lot of organizations struggle with time-to-value, value realization, and digital marketing adoption. Challenges that technology companies claim to solve, using sophisticated functions and features. However, this purely technological approach does not utilize digital marketing's full potential. This article is the starting point of a series describing those challenges and tactics that will introduce a few recommended tactics to bypass digital marketing’s main challenges.
Automatically Create SAP Marketing Cloud Campaigns Based on Spredfast Campaigns (1/2)
Learn how to integrate SAP Marketing Cloud with Spredfast to execute external campaigns automatically in SAP Marketing Cloud based on Spredfast campaigns using SAP Cloud Platform Integration.
Campaign Example - Personal Trade Fair Experience
The 'Personal Trade Fair Experience' campaign is an example from the B2B industry in Europe. It focuses on the consideration stage of the buyers journey. The campaign targets are achieved by improving the physical event experience of prospects.