SAP Marketing Cloud Expert Recommendations
E-mail Marketing - The Content
Mailbox providers (Internet Service Providers - ISPs) have come to know the behavior of spammers and senders of unsolicited e-mail. The usual suspects employ a typical style of building content which is then sanctioned by the ISP. In this article, we will go over some best practices to help you to avoid the pitfalls while showing you how to increase your content quality to appease mailbox providers.
SAP C/4HANA Foundation Onboarding
Whether you're just getting started on an SAP C/4HANA project or you're looking for a refresher, there are plenty of resources to help you on your journey.
Overview of SAP C/4HANA Integration and Extension Options
Any enterprise system will need integrations to achieve the end-to-end business goals. This article provides the knowledge to choose the right integration solution for your SAP Customer Experience product landscape.
Implementing Your Data Retention Policy for SAP Marketing Cloud
This article explains why you should care about data retention and how you can define and implement your data retention policy for SAP Marketing Cloud.
Master the Challenges of Digital Marketing
A lot of organizations struggle with time-to-value, value realization, and digital marketing adoption. Challenges that technology companies claim to solve, using sophisticated functions and features. However, this purely technological approach does not utilize digital marketing's full potential. This article is the starting point of a series describing those challenges and tactics that will introduce a few recommended tactics to bypass digital marketing’s main challenges.
Automatically Create SAP Marketing Cloud Campaigns Based on Spredfast Campaigns (1/2)
Learn how to integrate SAP Marketing Cloud with Spredfast to execute external campaigns automatically in SAP Marketing Cloud based on Spredfast campaigns using SAP Cloud Platform Integration.
Visualize Customer Network in SAP Analytics Cloud using SAP Marketing Cloud and Custom Core Data Services (CDS) Views
Learn how to build custom SAP Analytics Cloud stories using data from SAP Marketing Cloud via custom Core Data Services (CDS) views.