Learn how to set up communication to other systems for SAP Marketing Cloud.

In this article we will walk thought how to integrate SAP Marketing Cloud master data with SAP Commerce Cloud using SAP Cloud Platform Integration and SAP Commerce Cloud Extension Pack.

Learn how to create your own global deployment strategy for SAP Marketing Cloud.

Discover the various options for integrating SAP Marketing Cloud with SAP Commerce Cloud.

Learn how to extend your SAP Marketing Cloud solution using custom logic.

In this article you will learn how to import interaction data to SAP Marketing Cloud via SAP Cloud Platform Integration.

Learn how to design your SAP Marketing Cloud solution to support your business goals.

This article explains how you should set up and operate recommendations within SAP Marketing Cloud.

Learn how to build your email countdown timer for SAP Marketing Cloud by leveraging SAP Cloud Platform

How to enable dynamic image rendering in e-mail personalization with external image repository

Learn how to crawl following a minimal viable product approach in SAP Marketing Cloud.

Whether you're just getting started on an SAP Customer Experience solutions project or you're looking for a refresher, there are plenty of resources to help you on your journey.

Learn how to set up profiling in SAP Marketing Cloud.

Any enterprise system will need integrations to achieve the end-to-end business goals. This article provides the knowledge to choose the right integration solution for your SAP Customer Experience product landscape.

This blog post gives a practical example using the CDS-based Export Service to extract large amounts of data from SAP Marketing Cloud.

Learn about extensibility options for SAP Marketing Cloud and when to use which options to build your custom solution.

Learn about the available tools for monitoring and operating SAP Marketing Cloud, the typical monitoring and operating roles, when, and how often the tools should be used.

This document describes how you can integrate your SAP Marketing Cloud platform with any external outbound channel, in this case is Facebook Messenger, to reach out to your customers and prospects on an additional channel.

Learn how permission marketing helps you to market to your customers in a compliant, efficient, and transparent manner.

Learn how to articulate tangible tactics by understanding the value of business scenarios and how to use campaign briefings.

Want to unleash your creative spirit? The Campaign Ideation workshop with design thinking techniques is here to help.

Welcome to the world of e-mail marketing. In this article, you will learn how to make it work for you.

A lot of organizations struggle with time-to-value, value realization, and digital marketing adoption. Challenges that technology companies claim to solve, using sophisticated functions and features. However, this purely technological approach does not utilize digital marketing's full potential. This article is the starting point of a series describing those challenges and tactics that will introduce a few recommended tactics to bypass digital marketing’s main challenges.

In this article you will learn how to measure Brand Love and Customer Value in SAP Marketing Cloud Using RFE-Based scores.

Learn how to create and implement an authorization concept for your organization's SAP Marketing Cloud solution.

Learn how to host your SAP Marketing Cloud landing page on SAP Cloud Platform in just 10 minutes.

In this article you will learn how to implement custom predictive scores for SAP Marketing Cloud to segment and identify audiences for marketing campaigns.

Learn about the purpose of Marketing Areas and how you can create and implement your own concept in SAP Marketing Cloud.

Build a chatbot with SAP Conversational AI and display offer recommendations with coupon codes from SAP Marketing Cloud.

Learn how to configure Amazon Simple E-mail Service (SES) for sending marketing e-mail messages in combination with SAP Marketing Cloud.

Learn how to model custom SAP HANA views for SAP Marketing Cloud in your browser.

Learn how to integrate SAP Marketing Cloud with Google Analytics in order to leverage clickstream data.

Mailbox providers (Internet Service Providers - ISPs) have come to know the behavior of spammers and senders of unsolicited e-mail. The usual suspects employ a typical style of building content which is then sanctioned by the ISP. In this article, we will go over some best practices to help you to avoid the pitfalls while showing you how to increase your content quality to appease mailbox providers.

Learn how to use Google Maps for location-based Marketing in SAP Marketing Cloud.

Learn how to optimize your OData Calls to SAP Marketing Cloud from SAP Cloud Platform Integration by managing the HTTP sessions correctly.

Learn how to find the right e-mail service provider setup to send marketing e-mail messages in combination with SAP Marketing Cloud.

Learn how to build a healthy contact list to improve your e-mail deliverability.

The campaign brief examples are here to inspire your own ideation and definition process. Jump into the world of our sample customer and learn what worked for them.

Learn how you can leverage the integration with SAP Analytics Cloud from SAP Marketing Cloud. Learn about predefined analytical content and how to use it within SAP Marketing Cloud.

Learn about the options to integrate external outbound channels with SAP Marketing Cloud.

Learn how to build your alert notification for Import Monitor Errors with SAP Cloud Platform Integration

The below campaign examples are here to inspire you and to help your definition process. Jump into the world of our sample customer and learn what worked for them.

Learn about the advanced analytics terminologies, roles, and advanced analytics scenarios in SAP Marketing Cloud.

Importing Offers from Amazon S3 into SAP Marketing Cloud

Learn how to implement custom algorithms for product recommendations using the extensibility concept of SAP Marketing Cloud.

Learn how to integrate SAP Marketing Cloud with Khoros to execute external campaigns in SAP Marketing Cloud using SAP Cloud Platform Integration.

Learn how to integrate SAP Marketing Cloud with Khoros to execute external campaigns in SAP Marketing Cloud using SAP Cloud Platform Integration.

Learn how to integrate SAP Marketing Cloud with Khoros to execute external campaigns in SAP Marketing Cloud using SAP Cloud Platform Integration.

The campaign brief examples are here to inspire your own ideation and definition process. Jump into the world of our sample customer and learn what worked for them.

The campaign brief examples are here to inspire your own ideation and definition process. Jump into the world of our sample customer and learn what worked for them.

Whether you're just getting started on an SAP Marketing Cloud project or you're looking for a refresher, there are plenty of resources to help you on your journey.

Learn how to leverage Fitbit data to run personalized campaigns for specific target groups in SAP Marketing Cloud.

Learn why and when a warm-up is needed and how to build it.

This article explains why you should care about data retention and how you can define and implement your data retention policy for SAP Marketing Cloud.

Avoid common mistakes before executing your first go-live campaigns by verifying your setup follows best practices.

Learn how to integrate SAP Marketing Cloud with Spredfast to execute external campaigns automatically in SAP Marketing Cloud based on Spredfast campaigns using SAP Cloud Platform Integration.

Learn how to integrate SurveyMonkey surveys with SAP Marketing Cloud through SAP Cloud Platform Integration.

Learn how to build custom SAP Analytics Cloud stories using data from SAP Marketing Cloud via custom Core Data Services (CDS) views.

This article helps to give you a better idea on how to validate your e-mail addresses on SAP Marketing Cloud using the NeverBounce services.

This article helps to give you a better idea on how to validate your e-mail addresses on SAP Marketing Cloud using the NeverBounce services.