Learn how permission marketing helps you to market to your customers in a compliant, efficient, and transparent manner.

Learn how to extend your SAP Marketing Cloud data model with SAP HANA views, using SAP HANA Cloud on the SAP Business Technology Platform and Business Application Studio.

Integration of External Landing Page Data with SAP Marketing Cloud using the SAP Cloud Integration service.

Integration of External Landing Page Data with SAP Marketing Cloud using the SAP Cloud Integration service.

Integration of External Landing Page Data with SAP Marketing Cloud using the SAP Cloud Integration service.

Integration of External Landing Page Data with SAP Marketing Cloud using the SAP Cloud Integration service.

Learn how to host your SAP Marketing Cloud landing page on SAP Business Technology Platform in just 10 minutes.

This article series describes the end-to-end solution in SAP Marketing Cloud to address contacts who have multiple relationships to accounts (B2B).

This article series describes the end-to-end solution in SAP Marketing Cloud to address contacts who have multiple relationships to accounts (B2B).

This article series describes the end-to-end solution in SAP Marketing Cloud to address contacts who have multiple relationships to accounts (B2B).

This article series describes the end-to-end solution in SAP Marketing Cloud to address contacts who have multiple relationships to accounts (B2B).

In this article, we explore best practices of importing Interaction Contact data into SAP Marketing Cloud. The article focuses on Version 004 of the contact API which is significantly different than Version 003 in terms of Contact Data Structure and import method. We also explore new features such as Contact-to-Account Relationships in Contact object and available applications in SAP Marketing Cloud that help view and manage Contact data in SAP Marketing Cloud.

Learn how to integrate SAP Marketing Cloud with Khoros to execute external campaigns in SAP Marketing Cloud using SAP Integration Suite.

Learn how to set up profiling in SAP Marketing Cloud.

Learn about the purpose of Marketing Areas and how you can create and implement your own concept in SAP Marketing Cloud.

Learn how to extend your SAP Marketing Cloud solution using custom logic.

Learn how to find the right e-mail service provider setup to send marketing e-mail messages in combination with SAP Marketing Cloud.

Learn how to build a healthy contact list to improve your e-mail deliverability.

Build a chatbot with SAP Conversational AI and display offer recommendations with coupon codes from SAP Marketing Cloud.

This article helps to give you a better idea on how to validate your e-mail addresses on SAP Marketing Cloud using the NeverBounce services.

This article explains why you should care about data retention and how you can define and implement your data retention policy for SAP Marketing Cloud.

The campaign brief examples are here to inspire your own ideation and definition process. Jump into the world of our sample customer and learn what worked for them.

Learn why and when a warm-up is needed and how to build it.

This document describes how you can combine the advantages of Qualtrics and SAP Marketing Cloud for receiving even more personalized and transaction-related feedback.

Learn how to integrate SAP Marketing Cloud with Khoros to execute external campaigns in SAP Marketing Cloud using SAP Integration Suite.

Learn how to integrate SAP Marketing Cloud with Khoros to execute external campaigns automatically in SAP Marketing Cloud based on Khoros campaigns using SAP Integration Suite.

Learn how to integrate SAP Marketing Cloud with Khoros to execute external campaigns in SAP Marketing Cloud using SAP Integration Suite.

Learn how to build performant SAP HANA custom views for the use within SAP Marketing Cloud Segmentation.

Learn how to use SAP Rapid Application Development service by Mendix to enhance SAP Marketing Cloud standard capabilities for customer-specific business use cases.

Learn how to create and implement an authorization concept for your organization's SAP Marketing Cloud solution.

Discover the various options for integrating SAP Marketing Cloud with SAP Commerce Cloud.

In this article you will learn how to import product data to SAP Marketing Cloud via SAP Integration Suite.

Learn about extensibility options for SAP Marketing Cloud and when to use which options to build your custom solution.

Learn how you can leverage the integration with SAP Analytics Cloud from SAP Marketing Cloud. Learn about predefined analytical content and how to use it within SAP Marketing Cloud.

Welcome to the world of e-mail marketing. In this article, you will learn how to make it work for you.

In this article you will learn how to measure Brand Love and Customer Value in SAP Marketing Cloud Using RFE-Based scores.

Learn how to use SAP Rapid Application Development service by Mendix to enhance SAP Marketing Cloud standard capabilities for customer-specific business use cases.

This article helps to give you a better idea on how to validate your e-mail addresses on SAP Marketing Cloud using the NeverBounce services.

A lot of organizations struggle with time-to-value, value realization, and digital marketing adoption. Challenges that technology companies claim to solve, using sophisticated functions and features. However, this purely technological approach does not utilize digital marketing's full potential. This article is the starting point of a series describing those challenges and tactics that will introduce a few recommended tactics to bypass digital marketing’s main challenges.

Learn how to crawl following a minimal viable product approach in SAP Marketing Cloud.

Learn how to build custom SAP Analytics Cloud stories using data from SAP Marketing Cloud via custom Core Data Services (CDS) views.

This article provides an overview of the SAP API Business Hub and its “try out” functionality.

Avoid common mistakes before executing your first go-live campaigns by verifying your setup follows best practices.

Learn how to enable SAP Marketing Cloud web push notification campaigns for SAP Commerce Cloud based on Context-Driven Services (CDS).

This document describes how you can integrate your SAP Marketing Cloud platform with any external outbound channel, in this case is Facebook Messenger, to reach out to your customers and prospects on an additional channel.

Learn how to enable SAP Marketing Cloud web push notification campaigns for SAP Commerce Cloud based on Context-Driven Services (CDS).

Learn how to enable SAP Marketing Cloud web push notification campaigns for SAP Commerce Cloud based on Context-Driven Services (CDS).

Learn about the options to integrate external outbound channels with SAP Marketing Cloud.

This article provides an overview on how to integrate SAP Marketing Cloud with Third Party Webinar Platforms using SAP Integration Suite. It explains the process and steps a marketer needs to take, in the SAP Marketing Cloud solution, in order to view key information of participants and the performance summary of the created event.

Learn how to integrate SAP Marketing Cloud with Google Analytics in order to leverage clickstream data.

Importing Offers from Amazon S3 into SAP Marketing Cloud

Learn about the available tools for monitoring and operating SAP Marketing Cloud, the typical monitoring and operating roles, when, and how often the tools should be used.

Learn how to set up communication to other systems for SAP Marketing Cloud.

Learn how to configure Amazon Simple E-mail Service (SES) for sending marketing e-mail messages in combination with SAP Marketing Cloud.

In this article you will learn how to implement custom predictive scores for SAP Marketing Cloud to segment and identify audiences for marketing campaigns.

Learn how to optimize your OData Calls to SAP Marketing Cloud from SAP Integration Suite by managing the HTTP sessions correctly.

Learn how to implement custom algorithms for product recommendations using the extensibility concept of SAP Marketing Cloud.

Learn how to use Google Maps for location-based Marketing in SAP Marketing Cloud.

This blog post gives a practical example using the CDS-based Export Service to extract large amounts of data from SAP Marketing Cloud.

Mailbox providers (Internet Service Providers - ISPs) have come to know the behavior of spammers and senders of unsolicited e-mail. The usual suspects employ a typical style of building content which is then sanctioned by the ISP. In this article, we will go over some best practices to help you to avoid the pitfalls while showing you how to increase your content quality to appease mailbox providers.

How to enable dynamic image rendering in e-mail personalization with external image repository

This document describes how you can integrate your SAP Marketing Cloud platform with the email service provider of your choice to send campaign emails to your customers and prospects.

Want to unleash your creative spirit? The Campaign Ideation workshop with design thinking techniques is here to help.

The campaign brief examples are here to inspire your own ideation and definition process. Jump into the world of our sample customer and learn what worked for them.

Learn how to create your own global deployment strategy for SAP Marketing Cloud.

Learn how you can build correct, comprehensible and performant segmentation models to address the right audience for your campaigns.

The below campaign examples are here to inspire you and to help your definition process. Jump into the world of our sample customer and learn what worked for them.

Learn how to articulate tangible tactics by understanding the value of business scenarios and how to use campaign briefings.

The campaign brief examples are here to inspire your own ideation and definition process. Jump into the world of our sample customer and learn what worked for them.

Learn how to design your SAP Marketing Cloud solution to support your business goals.

Learn how to build your alert notification for Import Monitor Errors with SAP Integration Suite

Learn how to build your email countdown timer for SAP Marketing Cloud by leveraging SAP Business Technology Platform

Any enterprise system will need integrations to achieve the end-to-end business goals. This article provides the knowledge to choose the right integration solution for your SAP Customer Experience product landscape.

In this article we will walk thought how to integrate SAP Marketing Cloud master data with SAP Commerce Cloud using SAP Integration Suite and SAP Commerce Cloud Extension Pack.

Learn about the advanced analytics terminologies, roles, and advanced analytics scenarios in SAP Marketing Cloud.

This article explains how you should set up and operate recommendations within SAP Marketing Cloud.

Learn about the best practices in building custom analytics content for SAP Marketing Cloud