One of the five biggest retailers in Europe
Eldorado has over 700 stores throughout Russia (including 250 franchise stores), and a large online presence. It is the largest consumer electronics and domestic appliances retailer in Russia. The company focuses on innovations in the consumer shopping experience and customer service.
Service, Marketing, Information Technology
SAP 360 Customer, SAP Business Warehouse, SAP Planning for Retail
Eldorado's strategy focuses on the mass market of the middle class consumer, which represents the majority of the Russian population. Eldorado is present in every city with population of 500,000 and more than 90% of the cities with population between 250,000-500,000.
Eldorado is rated in the Top-5 consumer electronics retailer in Europe, and Top-10 in the world. The company has expanded their target market to include premium formats and internet retailing—operating primarily through Eldorado branded stores.
With new technologies from SAP, Eldorado is aiming to provide even faster responses, faster delivery, and better prices for its customers. The retailer recently transferred all their customer databases into SAP CRM. Beforehand, the data was spread over different systems.
Investing more in online business and focusing on our customer
With new technologies from SAP, Eldorado is providing faster responses, faster delivery, and better prices for their customers. The retailer recently transferred all customer databases into SAP CRM. Eldorado also selected hybris OmniCommerce for retail.
With hybris, the company expects to enhance their multi-channel commerce, enable tracking all customer activities and combine this information across channels to service the customer even better.
Now all of Eldorado’s customer data is pulled into SAP CRM. This helps Eldorado to know and understand their customers better. SAP Customer 360 enables Eldorado to get even closer to their customers. SAP BW on SAP HANA has decreased the time of cost allocation in the closing period from a four-day run down, to four hours.
We can give the customers what they really want
Eldorado is one of the world’s leading retailers, and always seeks state-of-the-art business products and practices. SAP Planning for Retail software is now integrated into Eldorado’s logistics and purchasing processes. Their buyers currently work directly with Eldorado’s Planning for Retail tools, which gives them better insights to analytics, and the knowledge they need to make the right purchases.