year over year
Skullcandy, maker of audio headphones with attitude, is all about an extreme fusion of music, fashion and action sports lifestyles. The brand and its distinctive logo symbolize youth and rebellion, and embody the company’s tagline: “Every revolution needs a soundtrack.”
Park City, Utah, USA
US$232.5 million (2011)
Consumer Products, High Tech
SAP Business ByDesign
Skullcandy started with an idea that was born on a chair lift. At that time, no one who walked into a ski or skate shop would ever find a pair of headphones there.
From lifestyle brand to headphones
Skullcandy’s founder and employees come from skate parks, snowy slopes, and surfer lifestyles — and infuse that mindset into everything they do.
Loud. Colorful. Active. Skullcandy fuses bold color schemes and patterns, unique materials and creative packaging with the latest audio technologies and innovative functionality to create new and unique products.
“Think about a company that grows at 300, 400, 500% a year. It’s important to develop an infrastructure that works tomorrow.“
“How do we grow from 10,000 pieces to a million, and ship them around the world?“
With rapid growth came a need to move from manual processes to automation and improve on-time delivery, while gaining visibility into the business.
“What is the best technology to serve as our IT backbone as we scale up for the next 10 years and beyond?“
IT decisions, while transparent to customers, were mission-critical to the success of the business.
“You’re looking at our IT Department. It’s me.“
“Our first thought was ’Wow, SAP is for big companies.’“
We partnered with SAP to transform our business. And we surprised both ourselves and SAP when we influenced the development of a new solution.
With the assurance of rapid implementation, small business scalability, and collaboration on the right solution, Skullcandy confidently teamed up with SAP.
“We can better manage our time, information, accounts, inventory, everything we have as we grow."
Running SAP Business ByDesign, Skullcandy finally has a system that both supports the daily business and minimizes IT time and effort.
In looking back on multiple years of rapid growth and change, being patient and thinking long term was the key to success.
“SAP is going to be a major part of our growth going forward.“