of North American households, to pantries all over the world...
Following the spin-off of their international business, the Kraft export business team was given the charge to at least triple their growth, which meant evolving far beyond spreadsheet-based systems, yes, but more importantly coming up with modern processes that worked for them, their distributors, and their customers.
- Anthony Marshall, Sr. Systems Project Manager, Kraft Food
Through in-person collaboration that started around a table with blank sheets of paper, the Kraft export business team partnered with their IT team, and engaged with SAP Services to hold a Design Thinking Workshop to custom design their new export processes.
The result was a unique SAP mobile solution extending functionality of the SAP Business Suite to support Kraft’s export pricing and order entry applications, promising an improved customer experience, from ordering to faster communications. Today the new mobile pricing and ordering solution is being rolled out to the Caribbean and Latin American markets to much anticipation and rave reviews!
Kraft Foods Group, Inc.
Northfield, Illinois, USA
Sales, Information Technology
Food, Consumer Products
Kraft Foods Group is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than US$18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals, and grocery categories.
Kraft Foods is looking forward to more collaborative SAP Design Thinking workshops that will leverage this new process technology platform in company areas—and they are currently in the midst of developing new functionalities for the mobile solution, that will soon roll out to the entire export sales team.