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In 2014 Pirelli was the sole supplier of tires to the
Premium tire buyers have high expectations when it comes to service, support, and delivery. Pirelli provides customers with secure, real-time data—including data collected directly from sensors in the tires—using the SAP HANA® platform, including SAP® Afaria® solutions.
Pirelli & C. S.p.A.
Sales, Sustainability, Supply Chain
SAP Afaria, SAP HANA
Founded in 1872, Pirelli is the world’s fifth largest tire manufacturer, operating 22 manufacturing facilities and selling products in more than 160 countries. More than 37,000 work to continually improve the quality of Pirelli products in terms of performance, safety, and environmental impact.
High volumes of sales and distribution data were constraining Pirelli’s ability to report performance to key stakeholders in a timely manner. The company’s batch data processing had become slow and inefficient.
Furthermore, Pirelli needed to be able to manage the enormous amounts of data from its Cyber Tyre products and systems. These next-generation tires contain sensors that collect real-time data about tire conditions and performance that influence safety, control, and vehicle dynamics.
Hefty Data, Meager Processing
Pirelli has been a long-time SAP customer, using enterprise solutions including SAP ERP, SAP CRM, and SAP SRM applications throughout its global network.
Partners in Innovation
Thanks to the long-standing partnership between Pirelli and SAP, the two companies have an impressive record of innovation. When Pirelli officials learned about the SAP HANA platform, they recognized quickly that it could serve as an effective foundation for supporting its big data demands. The tire manufacturer has also implemented SAP Afaria to enable its mobile workforce and to power its next-generation tires.
The ability of SAP HANA to handle large volumes of real-time data proved to be a particularly good fit for Pirelli’s Cyberfleet fleet management system. Tire mounted sensors enable fleet managers to remotely view tire pressures and tire temperature, and even measure the mileage for each tire. Ensuring optimum performance for each tire can improve vehicles’ safety, fuel efficiency, and durability.
Data straight from the rubber
The SAP HANA platform now operating at Pirelli enables the company to run reports much faster. Time between data refreshes has been drastically reduced—minutes instead of hours or days. Customers and suppliers enjoy Pirelli’s new ability to deliver timely and accurate sales and distribution information, resulting in more efficient manufacturing and business processes. Additionally, SAP HANA and SAP Afaria allow Pirelli to consolidate mobile and core enterprise processes onto a single platform.
Up To the Minute Reporting
With mobile enablement powered by SAP HANA and device management enabled by SAP Afaria, Pirelli is developing more apps and ensuring the secure transfer and management of data in real-time. The company is also continuing to engage SAP in strategic discussions about additional opportunities for using real-time data for improved business performance.
With help from SAP, Pirelli is in the process of building systems that will enable the integration of vehicle position and operating data for purposes such as vehicle protection and control; information on traffic, road conditions, and parking; automated toll payment; remote vehicle behavior and diagnostics; management of logistics and of industrial vehicle fleets; and automated emergency calls.