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2012 EBIT (earnings before
interest & taxes)
Already the world’s largest non-tire rubber specialists for the automotive and other major industries, ContiTech AG was perfectly positioned to make their sales soar with Cloud technology—but needed expert help from SAP to make it a feasible reality.
Keeping sales force connected to best serve customers around the world
€442 million (2012)
SAP Cloud for Sales
ContiTech AG is the world’s largest specialist for rubber and plastics technology in the non-tire rubber sector—developing and producing functional parts, components, and systems for the automotive and other important industries. The Conveyor Belt Group of the ContiTech business unit offers solutions in the field of materials-handling technology.
ContiTech’s distribution department needed to speed-up the request and proposal processes. Once a proposal was placed, they required consistency across its different organizational entities – production, fulfillment, etc. – to better meet customer requirements and to increase value.
ContiTech has a clear business application strategy. The company uses SAP products comprehensively throughout their whole supply chain. This means that orders are processed consistently by SAP systems all the way to the shop floor. With their back-end operations running on SAP, they began evaluating SAP Cloud for Sales.
Obvious need for Cloud for Sales
SAP Cloud for Sales is a modern, state-of-the-art, ergonomic product. ContiTech discovered in “the Cloud” an application that is clearly presented, with a fantastic design, and an incredible range of functionality. The company’s ability to integrate sales data with design, production, and marketing information resulted in more product “out the door.”
A modern and attractive product
Giving our sales force powerful tools
They can connect customer information from their ERP system with prospect and customer objectives in SAP Cloud for Sales. This gives the sales organization easy access to information on a mobile device. The offline function of the Cloud for Sales solution enables sales people to work on an iPad.
Mobile tools that work offline too - a great advantage