SAP Customer Identity and Access Management

Secure your business with a trusted identity solution built to safeguard users, protect privacy, and scale for enterprise.
Digital shopping experience illustrating SAP CIAM's secure, efficient, and privacy-compliant customer experience

What is SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management (SAP CIAM) is a cloud-native identity solution for managing access, consent, and compliance across users, partners, and digital channels.

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Designed for modern scale and complexity, SAP CIAM delivers flexible, enterprise-grade identity tools that enable your business to:

  • Authenticate users with built-in passwordless login across web and mobile

  • Centralise consent management with audit-ready, version-controlled tools

  • Prioritize compliance through features aligned to GDPR, ISO, and CCPA

  • Handle peak digital traffic with reliable performance at enterprise scale

Read the SAP CIAM solution brief 
SAP CIAM is now included with SAP BTP

Explore this comprehensive identity solution with your SAP BTP enterprise agreement.

Learn more

Key benefits

Secure users and safeguard data

Optimise data protection and bolster security with fraud detection, risk-based access control, and flexible authentication options, such as passwordless login.

Protect customer privacy

Strengthen customer trust and reduce privacy risk with features that manage consent centrally and adhere to global data regulations like GDPR, ISO, and BSI.

Scale with enterprise needs

Drive growth and ease IT workloads with a scalable solution that supports billions of users, spans hybrid and cloud environments, and meets B2C and B2B demands.

Key features

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Passwordless authentication

SAP CIAM includes built-in support for passwordless authentication methods such as passkeys, phone login, magic links, and email-based one-time passwords (OTPs). These options reduce reliance on traditional passwords and work across web, mobile, and in-store kiosks to enable secure, seamless access for every user.

Centralised consent management

SAP CIAM provides centralised tools to capture and manage user consent and preferences across regions and channels. Features include audit-ready logging, version control, indirect consent capture, and compliance settings for regulations like GDPR, ISO, and CCPA—all tied to a unified user profile.

Multi-tenant cloud architecture

Designed for high-demand moments, SAP CIAM supports over 3 billion identities and over 1 billion transactions monthly. Its cloud-native, multi-tenant architecture handles surges in logins and registrations—supporting record-breaking traffic for large-scale events like the Olympics, the Super Bowl, and Black Friday.

Pricing

Choose a base plan

SAP Customer Identity and Access Management

  • How to purchase:

    • If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
    • Explore service plans, metrics, and pricing options at SAP Discovery Center.
  • In blocks of 10000 Active User per month
  • Contract duration 3 to 12 months
  • Auto-renewal

  • How to purchase:

    • If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
    • Explore service plans, metrics, and pricing options at SAP Discovery Center.

See how customers are succeeding with SAP Customer Identity and Access Management

59% increase in contactable customers

Find out how Ferrara Candy is building relationships with its fans with a modern omnichannel experience.

Read the customer story 

Centralising customer data

Find out how Grupo Axo enhanced the omnichannel customer experience by becoming more data driven and customer centric.

Read the customer story 

100 billion activities managed

Discover how leading retailer Carrefour handles segregation of duties across its global operations.

Watch the video 

Technical information

SAP provides built-in security features and add-on solutions to help you protect your enterprise. This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

SAP Help Portal

Visit SAP Help Portal to find detailed documentation, guides, and articles to help you implement, configure, and optimise SAP products.

See what analysts are saying about SAP

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New customer data approach leads to big payoff

Elevate your customer data strategy with insights from analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.

Read the white paper 
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KuppingerCole names SAP a CIAM leader

Explore an overview of the market for customer identity and access management (CIAM) solutions and discover why SAP is a leader in the space.

Read the report 

Get started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

Explore our services 

Support

Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Visit the support portal 

Frequently asked questions

SAP CIAM is a cloud-native solution for managing digital identities, user access, consent, and data privacy compliance. It helps organisations authenticate users securely, manage consent records, and meet international regulations such as GDPR and ISO. The platform supports both B2C and B2B use cases and is built to scale across global digital channels.

SAP CIAM is designed for organisations that manage customer and partner identities across websites, mobile apps, and in-store systems. It supports businesses of all sizes that need to deliver secure, seamless access, manage user consent, and meet evolving privacy requirements across global markets. The solution supports both high-volume consumer traffic and complex B2B access needs.

SAP CIAM offers centralised tools for capturing and managing user consent across regions and digital channels. It includes audit-ready logging, version-controlled records, indirect consent capture, and configuration support for global regulations like GDPR, ISO, and CCPA. These features support transparent, compliant data practices at scale.

SAP CIAM’s enterprise-grade security features include passwordless login methods such as passkeys, OTPs,  and magic links, as well as risk-based access controls and real-time fraud detection. All features work across web, mobile, and in-store environments to reduce fraud, minimise password use, and strengthen account protection.

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