Deliver superior experiences to grow your CPG business
Dominate CPG market share and drive growth
Offer smooth direct-to-consumer and omnichannel experiences with solutions for e-commerce, data management, marketing, and fulfilment.
95
%
of companies
Most CPG companies transitioned their business model to actively pursue new direct-to-consumer channels during the COVID-19 pandemic. 1
81
%
of consumers
The majority of consumers are willing to pay for products that offer better experiences. 2
4
RetX Badge of Excellence awards
SAP earned best-in-class distinctions for analytics insights, connected enterprise, and retail optimisation and merchandizing. 3
CPG revenue growth across routes to market
By connecting customers and data moments, direct-to-consumer CPG brands can boost business agility, operational efficiency, customer loyalty, and growth.
CX agility fuels growth and maximises outcomes
Learn how customer experience (CX) agility can help you adapt to changes in the needs and market conditions for consumer products.
The growth opportunity in consumer products
Offer personalised customer experiences across multiple touch points by scaling at the speed of business with agile solutions.
Direct to consumer is the new growth channel
Explore five business goals you can achieve by embracing direct-to-consumer strategies to fuel business growth.
Create the perfect store with trusted sales reps
By empowering sales reps in the field to build brand loyalty, you can provide exceptional brand experiences and retail execution.
Five myths about consumer products and the modern buyer
Understand the growth opportunities for CPG companies and how you can succeed at the retail shelf by debunking some common myths associated with today’s consumers and the retail space.
See how our customers are succeeding with SAP
SAP customers are deploying cloud-based omnichannel strategies to become market leaders and boost profitability.
Learn how Ferrara created a modern omnichannel experience and built
relationships with consumers across its brands.
Discover how Flexi expanded its business online, meeting changes in demand and shopping preferences, with cloud solutions.
Find out how Rheem Australia Pty Ltd. provides consistent service to support its customer experience and serve sales stakeholders.
Explore the best practices and strategies De'Longhi uses to create a consistent and exceptional customer service experience.
Hear how Brakes Bros shifted from a B2B model to direct to consumer by building a business-to-consumer channel in seven days.
Run your customer-centric business with SAP Customer Experience solutions
Expand your geographic reach, product offers, and business models while creating direct relationships and delivering promises consistently.
Get the first purchase with the right acquisition strategies and tactics.
Apply data-driven insights to deliver on your brand promises.
Leverage customer data across your enterprise.
Build customer profiles for more targeted and effective media and ad purchases.
Increase customer retention by providing highly personalised engagement across all marketing and commerce channels.
Grow your CPG business with SAP Customer Experience solutions
Profitable commerce – everywhere
Seize market opportunities and drive growth on an enterprise-grade e-commerce platform.
Trust and engagement with customer data solutions
Crush revenue and growth targets with customer identity and access management, data privacy, and a cloud-based customer data platform.
Customer engagement that wins lifetime loyalty
Attract, convert, and retain the right customers with intelligent marketing while privacy policies evolve.
Find more CPG solutions
Check out industry trends, challenges, and opportunities, and explore our full range of SAP solutions that can meet your business needs.