Wholesale distribution
Enabling profitable growth through transformation in wholesale distribution
Wholesale distributors are under intense pressure to adapt to rapid change. New technologies help companies transform, protect profit margins, and remain competitive.
Our wholesale distribution software helps you:
Differentiate your brand by offering high-value services
Meet challenging customer delivery demands
Become a trusted partner by providing comprehensive customer solutions
Optimise business operations to help ensure resilience and profitability
Innovative wholesale distribution software from SAP and our partners
Achieve cost-effective transformation and sustainable growth using solutions tailored to the specific needs of the wholesale distribution industry.
Ready-to-run cloud ERP
Optimise processes, increase agility, and improve product and service quality with our intelligent, cloud-based ERP.
Discover SAP Business Suite
See how SAP cloud ERP applications, SAP Business AI, and SAP Business Data Cloud come together to deliver exceptional value for your organisation.
Explore how we can help your wholesale distribution business run better
Our wholesale distribution industry software can help you run your business profitably while driving new growth through innovation.
Business transformation
Deploy a modular ERP solution with the AI and analytics capabilities to support industry best practices and continuous innovation.
Cross-channel order management
Provide a smooth customer experience with a single, user-based, and configurable solution across your sales channels.
Price optimisation
Account for factors that influence price, measure elasticity, and align prices with business rules to produce optimised price guidance.
Sales planning and performance
Automate complex sales plans, gain real-time insights, and motivate sales teams for enhanced performance and business growth.
Subscription-based services
Monetize transformation and grow recurring revenues through high-volume subscription billing and entitlement management.
Customer identity and consent management
Handle customer identity, consent, and authentication using a unified profile, providing a smooth customer experience.
Sustainability
Record, report, and act on sustainability goals to help your wholesale distribution business reduce waste, emissions, and inequality.
Artificial intelligence
See how AI embedded in our distribution management software boosts efficiency and optimises business outcomes – responsibly.
See how customers are succeeding with SAP solutions for wholesale distribution
Resources
Using your own data to optimise your AI
Learn how SAP Business AI helps you personalise the B2B experience, make better pricing decisions, and operate more efficiently.
Delivering growth with technology and innovation
Learn from Oxford Economics how midsize wholesale distribution companies are working to achieve continued and sustained growth.
Supply chain planning in wholesale distribution
See how innovative technologies can provide vital information, enabling better collaboration across departments.
Achieving procurement excellence
Manage global supply risk, protect profitability, and contribute new innovations to your wholesale distribution business.
Optimising supply chain execution
Make efficient order fulfilment decisions, optimise warehouse operations, and align distribution and fulfilment.
Marketing and sales in wholesale distribution
Engage more closely with customers and give sales teams the insights needed to accelerate productivity and sales performance.
Improving service in wholesale distribution
Connect service teams with the right expertise and provide value-added services to increase field technician productivity.
Take the next step
Road map for wholesale distribution solutions
Explore how our innovations can help your wholesale distribution company thrive in a fast-changing landscape.