Media, sports, and entertainment

Our cloud solutions enable streamlined financial management, actionable and AI-driven insights, and improved fan interactions.
Soccer stadium, a venue that uses sports software and entertainment software from SAP

Creating memorable fan and consumer experiences

As demand for discoverable content and real-time personalisation grows, companies are relying on solutions that exceed fan and consumer expectations.

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Our media, sports, and entertainment solutions help you:

  • Make decisions quickly in a competitive environment

  • Reduce content production costs with streamlined financial management

  • Maximise ROI by tailoring content investments

  • Facilitate rapidly evolving business models

  • Increase revenue by fostering consumer and fan loyalty

Media, sports, and entertainment software from SAP and our partners

Discover how to optimise financial management, monetise content, enhance team performance, and quickly meet consumer expectations.

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Ready-to-run cloud ERP

Optimise processes, increase agility, and improve product and service quality with our intelligent, cloud-based enterprise resource planning (ERP).

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Billing and revenue innovation management

Support personalised subscriptions, pay-by-use, and bundle-based billing to grow recurring revenue and building customer loyalty.

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Rights and royalty management

Protect content and realise revenue by centralising intellectual property management and monetisation capabilities.

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Profitability and performance management

Act with speed and agility using detailed profit and cost analysis to gain insights for course navigation and optimal performance.

Discover SAP Business Suite

See how SAP cloud ERP applications, SAP Business AI, and SAP Business Data Cloud come together to deliver exceptional value for your organisation.

Learn more

See how we can help your media, sports, and entertainment business run better

Our media, sports, and entertainment industry software helps you improve decision-making to better meet consumer expectations and increase revenue.

Sustainability

Record, report, and act on your sustainability goals to promote climate action, the circular economy, and social responsibility.

Talent management

Improve performance with data-driven talent management, reduced HR complexity, and enhanced employee engagement.

Business networks

Create resilient and sustainable supply chains to support the unique needs of the media, sports, and entertainment industries.

Digital asset management

Produce, manage, and distribute media assets across channels for easy, convenient access.

See how customers are succeeding with SAP solutions for media, sports, and entertainment

Resources

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Harnessing AI for sports organisations

Hear how SAP Business AI for sports organisations can improve player and team performance, and boost loyalty with real-time engagement and tailored merchandising.

Using data to get closer to customers

Find out how the Canadian Olympic Committee enhances fan experiences by offering personalised content.

Building a global management platform

Learn how Japanese gaming company Square Enix created a global solution for royalty and rights management.

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Building a resilient financial foundation

See how cloud ERP helps media companies streamline operations, manage talent, and improve financial visibility.

Improving AR and data processing

Consider how Spectrum Reach is offering customers more individualised services to better meet their needs.

Take the next step

Road maps for media, sports, and entertainment

Discover how current and upcoming innovations help sports teams and media and entertainment companies.

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