Consumer products
Innovative software solutions for consumer products companies
Our consumer goods software helps you revolutionise internal processes and maximise speed and scalability.
Consumer packaged goods software solutions from SAP can help you:
Design more sustainable products
Optimise processes, increase agility, and improve product and service quality
Connect consumer packaged goods (CPG) logistics partners and data to improve collaboration and supply chain resilience
Plan, analyse, and optimise sales channels to drive more-profitable growth
Meet shoppers’ needs throughout the consumer journey
Consumer products software from SAP and our partners
Achieve cost-effective transformation and sustainable growth with consumer packaged goods software solutions.
Ready-to-run cloud ERP
Optimise processes, increase agility, and improve product and service quality with our intelligent, cloud-based ERP.
Sustainable products
Unlock the power of data to record, report, and act on your sustainability goals – at scale.
Digital innovation
Integrate landscapes and connect processes and experiences to help business users make decisions with confidence.
Connected supply chains
Connect with CPG logistics partners to improve freight collaboration, goods tracking, material traceability, and supply chain resilience.
Integrated business planning
Create a sustainable, risk-resilient supply chain with connected processes and fast, flexible planning.
Global tracking
Gain visibility into goods in transit, notify stakeholders about deviations, and monitor fulfilment in real time.
Maximised profitability and increased customer loyalty
Plan, analyse, and optimise consumer products sales channels with solutions that help you minimise operational costs and harness insights into buyer behaviours.
Autonomous revenue growth optimisation
Optimise price, promotion, assortment, and media, and systemically scale your decision-making capabilities.
Intelligent selling services for SAP Commerce Cloud
Adapt to changing customer behaviour with machine learning and AI capabilities that personalise the shopping experience and optimise merchandising in real time.
Personalised marketing engagement
Reach customers where they are with real-time omnichannel engagement to drive loyalty and retention.
Customer data management
Harness the power of data to better understand your customers, create impactful digital experiences, and build trusted customer relationships.
Drive efficiency with SAP Business AI
Boost productivity and deliver better business outcomes by automating high-impact workflows with Joule, SAP's AI copilot.
Increased forecast accuracy
Improve supply chain visibility by connecting POS and inventory data with ERP inventory and supply chain data.
AI-enhanced customer experiences
Combine business data with proprietary AI models and large language models to deliver exceptional customer experiences.
Discover SAP Business Suite
See how SAP cloud ERP applications, SAP Business AI, and SAP Business Data Cloud come together to deliver exceptional value for your organisation.
Explore how we can help your consumer products business run better
Our consumer products software solutions can help you run your business profitably and more sustainably, while driving new growth through innovation.
Circularity
Use rich insights and ongoing consumer feedback to guide CPG product design, meet sustainability goals, and facilitate product reuse and recycling.
Product innovation
Accelerate product development and reduce time to market by defining, developing, delivering, and managing innovative and sustainable products.
Agile manufacturing
Run smart and autonomous CPG manufacturing processes that dynamically adapt to changing demand and help you reduce waste and carbon emissions.
Marketing, sales, and consumer experiences
Unify consumer insights across touch points to hyper-personalise engagement and deliver exceptional omnichannel experiences across different brands and markets.
See how customers are succeeding with SAP solutions for consumer products
Upcoming events
WEBINAR
How The Hershey Company Stays Ahead: Driving Sustainable Revenue Growth Through Innovation
Join an exclusive conversation with The Hershey Company on October 14th to learn they're navigating market uncertainty, evolving consumer behaviour, and operational complexity — all while maintaining a sharp focus on sustainable revenue growth.
WEBINAR
SAP Business Suite Webinar Series
See how AI-enabled ERP with Business Suite helps consumer and retail industry CIOs empower their business with AI, data, and applications on October 21.
Resources
Harnessing AI for consumer products
Hear how consumer products companies can leverage SAP Business AI to stay ahead of trends, optimise operations, and unlock new levels of revenue growth.
Reshaping trade promotions with AI
Understand how AI is helping consumer products companies collaborate with retailers over promotion strategies.
Looking to the future of packaging
Hear industry giants discuss the circular economy and get critical insights into how your organisation can evolve sustainably.
The service opportunity for consumer products
See how you can exceed diverse consumer expectations with dynamic, connected, and trusted services.
The future of packaging in the circular economy
Discover five actions to transform how you make, use, and dispose of plastics and packaging.
Driving profitable sales
See how you can combine revenue growth and trade promotion planning to transform your organisation’s end-to-end value chain.
The Global Consumer Products Engagement Report
Elevate customer loyalty in a challenging market. Our Deloitte survey of 14K consumers & 750 senior marketers reveals secrets to authentic engagement.
Take the next step
Road map for consumer products solutions
Explore how our innovations can help your consumer products company thrive in a fast-changing landscape.
SAP news about consumer products
Get an overview of the latest trends and challenges impacting businesses as the consumer products industry evolves.