Skip to Content
Our Purpose and Promise
Our Purpose and Promise

At SAP, our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. SAP is committed to helping every customer become a best-run business. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Together, with our customers and partners, we can transform industries, grow economies, lift up societies, and sustain our environment.

Explore how SAP’s purpose comes to life

17 global goals for a sustainable future

See how SAP is improving lives on a global scale through our support of the 17 United Nations Sustainable Development Goals. 

Why purpose matters in business


SAP Pledges to Plant 5 Million Trees by 2025

Bill McDermott, the CEO of the world’s largest business software company, announces the company’s pledge to help become more environmentally conscious ahead of Earth Day.

Celebrating Earth Day in Times Square

Good Morning America and SAP kick off Earth Day 2018 with a Facebook Live session. Alicia Tillman, Chief Marketing Officer of SAP, discusses how SAP is helping companies become best-run businesses while also helping the world run better.

BlackRock’s Message: Contribute to Society or Risk Losing Our Support

Laurence D. Fink, the CEO of BlackRock, issues a call to action to other CEOs. To succeed in the future, they must not only deliver financial performance, but also show how they make a positive contribution to society.

Back to top