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Our Vision and Purpose

Our Vision and Purpose
Our Vision and Purpose

SAP’s vision is to help the world run better and improve people’s lives. This is our enduring cause; our higher purpose. 

Our customers look to us to help them seamlessly connect people and technology, real-time. We help them re-imagine business and life to drive meaningful impact globally. With SAP HANA as the great simplifier, our customers are creating breakthroughs that solve complex, intractable problems.

Explore how SAP’s purpose comes to life

SAP’s purpose in action

Download the “How SAP’s Vision and Purpose Come to Life” e-book to see how SAP customers apply modern innovation to make significant impact on economic, environmental, and societal issues.

17 global goals for a sustainable future

See how SAP is improving lives on a global scale through our support of the 17 United Nations Sustainable Development Goals. 

Why purpose matters in business


Investor Tip: Look for Purpose-Driven Companies

Innovations in technology are changing the way consumers experience brands and ultimately changing how they decide to purchase products. Discover why purpose-led brands are thriving and why investors should take note.

Working with Governments to Make the World a
Better Place

In a series of meetings with world leaders, SAP CEO Bill McDermott is advocating partnership between governments and business leaders to help make the world a better place to live. Learn how SAP is uniquely positioned to help policymakers improve the economy, environment, and society.

SAP Recognized as #20 Most Purposeful Brand in the World

SAP's commitment to being a purpose-led brand was recognized by the 2016 Fit for Purpose Index, where we ranked #20 of the top 100 most purposeful brands in the world. Learn why purpose matters in business and discover which other brands are translating their purpose into impact.

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