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Our Purpose and Promise

Our Purpose and Promise

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Helping the world run better

At SAP, our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Together with our customers and partners, we can transform industries, grow economies, lift up societies, and sustain our environment.

Explore how SAP’s purpose comes to life

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How SAP Impacts the Economy

Economic improvement goes beyond revenue growth. It includes meaningful work for people across the world, a living wage, shelter, and nutrition. Ensuring economic improvement also means promoting innovation to develop strong industries and infrastructure, while building trust by protecting every individual and organization’s privacy.

How SAP Impacts Society

Health, education, access to technology, and public safety are at the core of a peaceful and just society. They enable citizen engagement, strong public institutions, and human progress. When people are more productive and feel a sense of belonging, they lead happier, healthier, and more fulfilling lives.

How SAP Impacts the Environment

Climate change touches everyone and will impact the lives of future generations. Whether in rural or urban areas, the need for water, clean energy, and responsible development is key to continued prosperous life on this planet.
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The Best-Run Businesses Make The World Run Better

With courage, perseverance, and breakthrough technology, SAP customers tackle some of the world's biggest challenges. Find out how they work with SAP to make a lasting difference – and learn about the technology solutions that fuel their innovation.

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17 global goals for a sustainable future

See how SAP is improving lives on a global scale through our support of the 17 United Nations Sustainable Development Goals. 

Why purpose matters in business

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SAP Pledges to Plant 5 Million Trees by 2025

Bill McDermott, the CEO of the world’s largest business software company, announces the company’s pledge to help become more environmentally conscious ahead of Earth Day.

When Purpose-Driven Missions Align, the World Benefits

SAP’s purpose is big and bold: help the world run better and improve people’s lives. To deliver on this commitment, SAP partners with some of the world’s most impactful international organizations, including World Economic Forum (WEF).

BlackRock’s Message: Contribute to Society or Risk Losing Our Support

Laurence D. Fink, the CEO of BlackRock, issues a call to action to other CEOs. To succeed in the future, they must not only deliver financial performance, but also show how they make a positive contribution to society.

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