SAP’s vision is to help the world run better and improve people’s lives. This is our enduring cause; our higher purpose.
Our customers look to us to help them Run Simple – to seamlessly connect people and technology, real-time. We help them re-imagine business and life to drive meaningful impact globally. With SAP HANA as the great simplifier, our customers are creating breakthroughs that solve complex, intractable problems.
Economic improvement goes beyond revenue growth. It includes meaningful work for people across the world, a living wage, shelter, and nutrition. Ensuring economic improvement also means promoting innovation to develop strong industries and infrastructure, while building trust by protecting every individual and organization’s privacy.
Health, education, access to technology, and public safety are at the core of a peaceful and just society. They enable citizen engagement, strong public institutions, and human progress. When people are more productive and feel a sense of belonging, they lead happier, healthier, and more fulfilling lives.
Climate change touches everyone and will impact the lives of future generations. Whether in rural or urban areas, the need for water, clean energy, and responsible development is key to continued prosperous life on this planet.
Innovations in technology are changing the way consumers experience brands and ultimately changing how they decide to purchase products. Discover why purpose-led brands are thriving and why investors should take note.
Working with Governments to Make the World a
In a series of meetings with world leaders, SAP CEO Bill McDermott is advocating partnership between governments and business leaders to help make the world a better place to live. Learn how SAP is uniquely positioned to help policymakers improve the economy, environment, and society.
SAP Recognized as #20 Most Purposeful Brand in the World
SAP's commitment to being a purpose-led brand was recognized by the 2016 Fit for Purpose Index, where we ranked #20 of the top 100 most purposeful brands in the world. Learn why purpose matters in business and discover which other brands are translating their purpose into impact.