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In times like these, purpose is not just a word, it is a responsibility. As a big company, it has never been more important to scale and network in innovating pragmatic solutions on the basis of shared values and purpose, but also live the purpose through our own actions to help the world run better and improve people’s lives. That is why a number of employees in the Nordics and the UK leaned in to create community websites and online shops for charities as well as by sharing motivational stories as a response to the current crisis.  

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