Brakes is a B2B food delivery service and leading supplier to the foodservice sector in the UK. Due to COVID-19, Brakes sales were hit by the closure of schools, pubs, and restaurants. With food supply chains strained by the pandemic, Brakes wielded its world-class food delivery systems to create a direct-to-consumer site in just seven days. Brakes decided to move to directly selling products to customers using a new B2C channel. The switch enabled families to shop for groceries from home and ensured continued service to hospitals and healthcare facilities.