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Why SAP is a good investment

SAP is perfectly positioned to benefit from the massive growth drivers in the market
  • Our innovation leadership continuously sets us apart from competition and secures future growth
  • We’re recognized as undisputed leader in the enterprise software market with more than 437,000 customers in over 180 countries
  • We deliver industry-leading products and solutions for 25 industries and 7 lines of business
  • We are shaping the new industry category of Experience Management, addressing further growth potential 
SAP is highly successful with a stable, predictable and sustainable business model
  • We achieve high growth rates in cloud subscriptions in addition to a solid growing core business
  • We generate strong cash flows and deliver consistently high profits
  • We target 70 – 75% of more predictable revenue as percentage of total revenue by 2020 and approaching 80% in 2023
  • We have tripled our market capitalization since 2010 
SAP is a leader in sustainability and supports the 17 UN Sustainable Development Goals
  • We steer the company holisticly by financial and non-financial KPIs, and report these in our Integrated Report
  • Our Cloud operations run on 100% renewable energy
  • We will be fully carbon neutral by 2025
  • We’re ranked #1 software company in the Dow Jones Sustainability Index
  • We achieved our goal for women in management early, and now target 30% in 2023.
  • We have received over 175 “Best place to work” awards in 2018
SAP stands for an attractive and dependable dividend policy
  • Our policy is to have a payout ratio of at least 40% of profit after tax
  • We continuously increased the dividend since the IPO in 1988
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