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SAP Ambassadors

Paula Creamer

Paula Creamer’s golfing career started strong, with her first win at the young age of 18. Her dominance on the greens continues with double digit wins to show on quite an impressive resume. Her personal success and dedication to charity continues to inspire young women everywhere.

Ernie Els

Golfer Ernie Els has more than 60 wins, including four majors. In 2011, his legendary status was confirmed when he was inducted into the World Golf Hall of Fame. The former World No. 1 is also known as "The Big Easy" due to his imposing physical stature and easy going persona.

Branden Grace

Professional golfer Branden Grace has 11 professional victories, and became the first player in the history of the European Tour to win his first four European Tour titles in the same year. He rose through the Ernie Els and Fancourt Foundation in South Africa and has been ranked as high as 10th in the world. Away from the course Branden backs multiple charity initiatives, most notably the Rhino Action Group Effort in his native South Africa.

Grant Hill

Grant Hill is a retired NBA player. During his basketball career, Hill was a 2-time NCAA champion at Duke, the third pick in the 1994 NBA Draft, and a 7-time All-Star. In 2015 he became part-owner of the Atlanta Hawks, and is now a TV commentator and show host for NBA TV and TNT.

Martin Kaymer

Since Martin Kaymer turned pro in 2005, he’s experienced tremendous success with double digit wins in his career. He’s held the #1 ranking and represented Europe in four Ryder Cups. A professional on and off the course, he’s well respected and a top name in golf worldwide.

Angelique Kerber

Angelique Kerber is the current WTA World #1 and an avid supporter of SAP Tennis Analytics For Coaches. With 10 WTA Titles to her name, Angie is an incredible player and exactly the kind of partner SAP looks for both on and off the court.

Ingrid Klimke

Ingrid Klimke is one of the most-followed equestrian athletes in the world on social media. She has appeared in five Olympics since 2000, winning two gold medals and one silver. Her amazing sense of courage, strength, and resilience is noticeable in every ride she takes.

David Leadbetter

David Leadbetter is widely regarded as the world's top golf instructor and is often recognized as the "man who invented the golf instruction industry.” David’s unmatched expertise and use of emerging technology make him a valued SAP ambassador.

Eddie Olczyk

Eddie Olczyk played 16 seasons in the NHL, won the 1994 Stanley Cup with the New York Rangers, and was inducted into the US Hockey Hall of Fame in 2013. He coached the Pittsburgh Penguins from 2003-05, and is now the lead TV analyst for NBC Sports Group’s NHL coverage.

Gary Player

Gary Player is one of the most successful golfers of all time, with over 160 victories and nine majors. A perfectionist who settles for nothing but the best, his impeccable values, strict fitness regimen and drive for success have earned him admiration throughout the world.

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2016 is a special year for golfers all around world. For the first time in 112 years, golf will be a part of the Olympics.
Kerber and her coach Torben Beltz are early adopters of SAP Tennis Analytics for Coaches technology to help analyze her performance leading into and during WTA matches.

Explore the hottest topics in SAP Global Sponsorships


External News

Organizing Sponsors for the 2016 Els for Autism Golf ChallengeSAP
As market leader in enterprise application software, SAP helps companies of all sizes...
Els for Autism

An Interview with Ingrid Klimke: Looking Forward to the Spectacular Competition, The "Lavazza Prize"
The successful German eventer, Ingrid Klimke, is competing in the DHL Prize at the CHIO Aachen...
CHIO Aachen

David Leadbetter Golf: Building a Global Brand with SAP Business One
As the authority in golf instruction, experts at David Leadbetter Golf are there to encourage, guide, and...


SAP Global Sponsorships

As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties has afforded SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:

  • On the field – SAP is improving player preparation and performance through real-time, data insights
  • In the stands – SAP is reinventing the fan experience at games, in stadiums and across mobile devices, providing insights and engagement opportunities that bring them closer to their passion
  • In the boardroom – SAP is simplifying back-office operations, enabling leagues and teams to become more profitable and successful
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