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Insights on digital transformation for consumer products

Insights on digital transformation for consumer products

Transformation is about technology and people

Most small and midsize consumer products companies realize that digital transformation is absolutely vital in today’s digital economy.

Oxford Economics surveyed over 3,000 executives in 17 countries to understand how small and midsize companies are going about digital transformation, what challenges they face, and how their efforts will pay off.

Download “The Transformation Imperative for Small and Midsize Consumer Products Firms” and get insights into how to transform your business. Among its findings:
  • Small and midsize consumer products firms expect to see the greatest value from digital transformation in customer satisfaction and engagement.
  • Overall the industry is upping its investments in data and analytics, both essential for building customer relationships.
  • Nearly two-thirds of firms surveyed are investing in technology to help retrain their workforce.

Register now to download the Oxford Economics research findings for the consumer products industry

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