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Discover how incremental improvements in customer engagement can help midsize companies retain existing customers and attract new ones.

Turn Your Customer Experience into Your Winning Edge

The ability to keep up with changing customer expectations across every touch point has never been more important than it is today. According to IDC, midsize companies that accomplish this task well, especially in digital channels, have a distinct competitive advantage.

Explore the latest insights and recommendation from IDC that can help you deliver a customer experience that drives growth. The Info Snapshot, “Business Reimagined: Delighting Customers in the Digital World,” sponsored by SAP, shares:

  • The importance of personalization
  • How incremental strategies make the customer experience better
  • Which modern applications should be considered

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