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Harvard Business Review Analytic Services, in association with SAP, explores what businesses must do to succeed in the future of B2B sales.

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Accelerate growth with meaningful customer engagements.

Selling today requires the ability to adapt to the speed of product innovation and rapidly changing customer expectations. In this report, you’ll learn:

  • How the evolving buying journey and the inclusion of digital-native buyers and sellers are driving new changes to the sales process.
  • What sales leaders are doing to reinvent how they engage with their customers to gain greater resiliency, agility, and profitability.
  • How SAP Sales Cloud empowers sellers with data-driven insights and helps businesses future-proof their sales operations at any scale.

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