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Harvard Business Review Analytic Services, in association with SAP, explores what businesses must do to succeed in the future of B2B sales.

Preview of the report, “Future-Proofing B2B Sales”
Accelerate growth with meaningful customer engagements.

Selling today requires the ability to adapt to the speed of product innovation and rapidly changing customer expectations. In this report, you’ll learn:

  • How the evolving buying journey and the inclusion of digital-native buyers and sellers are driving new changes to the sales process.
  • What sales leaders are doing to reinvent how they engage with their customers to gain greater resiliency, agility, and profitability.
  • How SAP Sales Cloud empowers sellers with data-driven insights and helps businesses future-proof their sales operations at any scale.

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