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Explore the future of consumer products: IDC’s vision for a digitally transformed industry

Want to know more about the future of consumer products? Register to download the new IDC Analyst Connections paper, “Using Data to Digitally Transform Consumer Products.”

Inside, IDC’s Simon Ellis, program vice president, explains why companies able to harness massive amounts of streaming data within the context of broader digital transformation efforts are more likely to win in the marketplace.

You’ll also learn:
  • Why IDC forecasts that 90% of the growth in the consumer products industry over the next decade will accrue to firms that successfully engage with consumers
  • What new technologies and capabilities are needed to ensure your business is one of these firms
  • What role analytics will play in broader digital transformation efforts
  • The best practices emerging from CP companies pursuing digital transformation
  • About the benefits companies are already seeing today – what you can expect in the future

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