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Improving CX at your midsize company

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IDC’s Recommendations for Leveraging Intelligent Technology

Finding new customers is a top priority for any growing business. According to a recent IDC survey of nearly 2,000 midsize companies around the world, the best-run businesses are using:
  • Analytics and Big Data to identify customer needs and address them
  • Chatbots and conversational artificial intelligence (AI) applications to interface with customers
  • AI and machine learning to anticipate an individual customer’s needs


Read the IDC InfoBrief sponsored by SAP, “The Customer Experience Role in Best-Run Midsize Companies: Embedding Intelligence to Drive CX,” for more insights about using intelligent technologies to create differentiated and personalized experiences.

Download the IDC InfoBrief

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