A critical alignment

Business success today is measured in terms of value delivered to customers. Bringing front-line sales and service teams together is essential to providing superior customer experience and fueling business growth.

Connecting sales and service

Digital transformation is accelerating, traditional business models are challenged, and customer needs are rising. How can you survive -- and thrive – in this outcome-based economy where customers have the freedom to choose you – or your competitor?

Download this IDC Technology Spotlight to learn how breaking down the traditional silos between sales and service teams improves customer satisfaction for competitive strength. This paper provides valuable insight into:

  • How sales and service silos inhibit agility and digital transformation
  • Why a unified technology solution that provides sales and service teams with a 360-degree view of the customer is critical 
  • The key features of a modern customer engagement platform
  • How an integrated sales and service CRM increases customer loyalty, customer retention, and revenue.

When you register for the IDC Technology Spotlight paper, you’ll also receive the valuable resources below.

Additional Resources

Unlock the power of sales and service

Discover how you can boost customer retention and accelerate growth by connecting sales and service professionals with a unified platform that provides a complete view of the customer. 

Coordinating sales and service across 100 countries

Learn how KSB, a global leader in valves and pumps, gained a 360-degree view of customers to increase customer satisfaction and streamline operations.

SAP named a Leader in Gartner’s 2021 Magic Quadrant for SFA

Take a look at Gartner’s assessment of sales force automation (SFA) solutions and see why SAP is named a Leader in this report.*

*Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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