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A composite organization achieved an ROI of 306%

In a Total Economic Impact study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels realizes the following benefits when they invest in the SAP Hybris Marketing Cloud (now referred to as SAP Marketing Cloud) solution:
  • 306% ROI over a three-year period
  • Increase conversion rates and incremental value
  • Reduce platform integration costs
  • Discover new insights and opportunities

The SAP Marketing Cloud solution delivers the definitive source for first-party customer data with an in-the-moment, single, and unified profile. You get a single view of marketing effectiveness that allows you to reinvent marketing planning and budgeting through data-driven marketing planning with continuous optimization to strengthen success and strategy.

Want more details? Read the June 2017 commissioned study conducted by Forrester Consulting, The Total Economic Impact of the SAP Marketing Cloud solution. 

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