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Marketing to Modern Utility Customers

How Utilities Can Win Customers with Value-Driven Marketing

Looking to more effectively market your brand purpose, products, and services to customers?

Written by utility experts for utility experts, this IDC report tells you everything you need to know in order to build internal support, set priorities, create a strategic roadmap, and succeed in your digital marketing initiatives. 

Download “Execution at Scale in Utilities: Build Loyalty and Increase Revenue with Value-Driven Marketing” now to explore how to:

  • Fix fundamentals to realize 30% improvement in conversion rate
  • Scale up capabilities to achieve a 25% reduction in the cost to acquire customers
  • Tap into new possibilities that can lead to a 20%-25% increase in sales

Download this IDC report now to find your roadmap for engaging the modern utility customer.

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