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The Digital identity Crisis by Rooly Eliezerov

The Digital identity Crisis by Rooly Eliezerov

Uncover the hidden story of your digital identity

The Digital Identity Crisis explores who we are when so much of our data is stored online, and so little of that data is actually owned and controlled by ourselves. While consumers continue to say they are concerned about the use of their data, they also increasingly share personal information with corporate entities, governments, and a widening circle of friends and associates.

In this book, Rooly Eliezerov, the co-founder of Gigya (now SAP Customer Data Cloud), explores:
  • How identity data is being used by marketers and how individuals are expressing their preferences in the digital world
  • The latest in what organizations can and can’t do with data, both from the customers’ perspective and from a regulatory angle.
  • The trends that are forming us as human beings, as our identity is increasingly digitized.

Download your complimentary copy of The Digital Identity Crisis today!

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